EFF releases Chrome, Firefox plugin to block third-party tracking

By Zach Miners (IDG News Service) on 22 July, 2014
http://www.arnnet.com.au/article/550544

The Electronic Frontier Foundation, a digital privacy rights group, has 
released a downloadable plugin for Chrome and Firefox designed to stop third 
parties from tracking people's Web browsing.

https://www.eff.org/privacybadger

The tool, Privacy Badger, is in beta and comes following an alpha launch 
several months ago. Since then more than 150,000 people have installed it, the 
EFF said Monday.

The extension is not meant to block online ads outright. It's a broader privacy 
tool designed to stop third parties from gathering a record of the pages people 
visit across the Web.

"Our aim is not to block ads, but to prevent non-consensual invasions of 
people's privacy because we believe they are inherently objectionable," the 
group says.

However, because third-party trackers often exist to serve ads, Privacy Badger 
users will likely see less of them.

The tool is also designed to stop the tracking that happens when people click 
on social media widgets such as the Facebook "like" or Twitter tweet button on 
sites outside of Facebook or Twitter.

Third-party trackers are companies that embed different content like images, 
scripts and advertising into websites. The companies often use digital files or 
"cookies" stored in people's browsers to keep track of their browsing activity. 
The content these trackers embed on sites often exists alongside the site's own 
content, such as news articles on nytimes.com.

Privacy Badger is designed to keep track of these different sources of content. 
And if the same source appears to be tracking a person's browser across 
different websites, then the extension is meant to stop the tracker from 
gathering the data.

"This extension is designed to automatically protect your privacy from 
third-party trackers that load invisibly when you browse the Web," the EFF says.

Sometimes third-party domains provide content that is necessary for the website 
to function. In these cases the extension will allow it, but block it from 
gathering cookies, the EFF says.

The extension uses algorithms to determine whether a domain is tracking a user. 
Because it's still in beta, it probably won't catch them all.

There are a number of other privacy-aimed software apps for Web browsing, such 
as Disconnect, AdBlock Plus and Ghostery.

But with its tool, the EFF says it aims to provide something that works 
automatically without custom configuration.

A built-in browser tool for blocking third-party tracking was conceived years 
ago by privacy advocates, called "Do Not Track." The setting is currently in 
the major browsers, but turning it on doesn't do much, because many companies 
don't honor it.

The EFF said companies blocked by Privacy Badger can unblock themselves by 
committing to respect people's Do Not Track requests.

--
Cheers,
Stephen


                                          
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