Google Official Blog.    

Insights from Googlers into our products, technology, and the Google culture

Keeping your personal information private and safe—and putting you in control   

Posted: Monday, June 01, 2015  
http://googleblog.blogspot.com.au/2015/06/privacy-security-tools-improvements.html


We've all been there at some point or another…

You just lost your phone and want to wipe your personal information.

You attend an event, and you want to share your photos with some people (but 
not everyone).

You hesitate as you download another app that's asking for a lot of information.


Everyday, we make choices that affect our privacy and security online. Most 
people, however, don’t feel they have the right level of control to make these 
important decisions. According to a recent Pew study, 93 percent of people 
think it’s important to control access to their personal information, and 90 
percent care about the type of information that’s collected about them. But 
only 9 percent feel they have “a lot” of control over it. We want to change 
that.

Google builds simple, powerful privacy and security tools that keep your 
information safe and put you in control of it. At Google I/O, we announced that 
people will have more control over the information they provide to mobile apps 
in the M release, the next version of Android. Today, we’re rolling out two 
significant improvements to our privacy and security tools: a new hub for 
managing your Google settings called My Account, and a new site that answers 
important questions about privacy and security on Google.

Privacy and security controls, all in one place

Privacy and security are two sides of the same coin: if your information isn’t 
secure, it certainly can’t be private. My Account gives you quick access to the 
settings and tools that help you safeguard your data, protect your privacy, and 
decide what information is used to make Google services work better for you. It 
also provides more context to help you understand your options and make the 
right choices for you.

Here are some of the things you can do with My Account:

    * Take the Privacy Checkup and Security Checkup, our simple, step-by-step 
guides through your most important privacy and security settings.
    * Manage the information that can be used from Search, Maps, YouTube and 
other products to enhance your experience on Google. For example, you can turn 
on and off settings such as Web and App Activity, which gets you more relevant, 
faster search results, or Location History, which enables Google Maps and Now 
to give you tips for a faster commute back home.
    * Use the Ads Settings tool to control ads based on your interests and the 
searches you’ve done.
    * Control which apps and sites are connected to your account.

We built My Account to be a resource for everyone, even if you don't have a 
Google Account. Check out your controls at myaccount.google.com.

Answering your questions about privacy and security

We listen to feedback from people around the world to better understand their 
concerns about privacy and security. In addition to My Account, we want to help 
people find answers to common questions on these topics, such as: "What data 
does Google collect? What does Google do with the data it collects? What tools 
do I have to control my Google experience?"

Our new site, privacy.google.com, candidly answers these questions, and more. 
We also explain how we show relevant ads without selling your personal 
information, how encryption and spam filtering help keep your data safe, and 
how your information helps customize your experience on Google. Visit this site 
often to learn about new tools, features, and information that can help you 
make the choices that are right for you.

When you trust your personal information with us, you should expect powerful 
controls that keep it safe and private as well as useful answers to your 
questions. Today’s launches are just the latest in our ongoing efforts to 
protect you and your information on Google. There’s much more to come, and we 
look forward to your feedback.

Posted by Guemmy Kim, Product Manager, Account Controls and Settings


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