On Friday, 21 June 2019 09:43:24 AEST Antony Broughton Barry wrote:
> https://thenewdaily.com.au/life/tech/2019/06/20/supermarket-future-changes-technology/

"Technology is rapidly being introduced to business models to create a quicker, 
more personalised experience for the Australian shopper. [via their interactive 
smartphone apps]"

It will be a "more personalised" experience?  Call me an old grump, but I think 
not.  This assertion confuses a personal interaction between two human beings 
and an interaction with a computer. 

"Using data from loyalty programs – and purchase history gathered from 
phone-scan checkouts – supermarkets will tailor their e-distributed catalogues 
to individual shoppers."

That will allow supermarkets to price items according to the individual 
customer - a little game where the supermarket estimates what the customer is 
prepared to pay.

David L.


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