>From the International Herald Tribune:

Lego moves to IBM

HP loses deal to supply toymaker

International Business Machines and Lego, the Danish toy company, announced
Monday that Lego would replace virtually all of its Hewlett-Packard computer
systems by the end of the year with hardware, software and services from
IBM.

The centerpiece of the deal, whose financial terms the companies would not
disclose, is an arrangement that allows for Lego to pay IBM based on the
amount of computing power it is using. Lego's costs will swell during the
autumn, when it is shipping its colorful building blocks and other toys to
retailers for the Christmas season, for example, but will fall sharply when
its information-processing needs drop off.

Lego, which is based in Billund, Denmark, is regarded as an information
technology leader in the toy industry, said Brad Day, a computing
infrastructure analyst with Forrester Research. Day said Lego was
undoubtedly able to command deep discounts from IBM in return for turning
its back on HP.

Hal Yarbrough, Lego's chief technology officer, said the deal would cut the
company's computing costs by at least 30 percent.(NYT)


-- db

David Boyes
Sine Nomine Associates

Reply via email to