IMHO, this is the best thing we have to come with.
Ah, your advocacy is for a *simpler* site, not a *standard* site. These two
things are different. Do we want to put the effort in convincing the man to give
up his gadgets and toys?
I would go for "simplicity means business". A bank shouldn't toy around with fancy graphics. Graphics means bandwidth, bandwidth means time, and time is money.
No matter what fast internet connection someone has, it always comes to the point where the surfer has to wait until it is all loaded. And the more gadgets there are in there, the greater the chances that something will go wrong.
A slim site means it's stable and is more reliable. That's things that a bank want to identify with.
In the end of the day, a bank's site should supply infomation when the customer needs it. People don't surf bank sites for fun, but they have something they want to do. All these specialized GUI is not only a source for problems, but it actually makes it harder to use the site.
I also suggest pointing at the real internet giants, who usually keep their sites very plain. Plain means that you know what you're doing.
And it just so happens, that when everything is in simple HTML, all browsers work.
Eli
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