I enclose details of our latest Broadband report. Based on a survey of a wide range of players in the global broadband industry?providers, vendors, and analysts?Driving Broadband 2003-2004 presents informed answers for the near-term problem of how to push broadband deeper into the residential and small-business markets during the next two years, creating a true mass market for high-speed Internet access and opening new service possibilities and revenue opportunities.
While its take-up rate has surpassed almost any other technology introduction of the past century, broadband has failed to reach a critical mass among home users. With the early adopter market saturated and the "fast-followers" reaching that point, providers and the vendors that sell to them need to map new strategies for reaching other potential broadband users. Driving Broadband 2003-2004 compiles responses from service providers and other major industry operators on such critical questions as the following: -What applications, services, price structures, and value-adds do industry experts think will be the most attractive to customers by the end of 2004? Which hold revenue potential? -What broadband attributes will lead users to high-speed access? -Will service providers concentrate on migrating dial-up subscribers, marketing to niche customers, or increasing average revenue per user? -How important is broadband-optimized content to home subscribers? -What role do providers hope that other value-added features?such as service bundles, price tiers, or home networking support?will play in customers access decisions? -What similarities link residential broadband subscribers and small-business users? -What access-specific obstacles do digital subscriber line and cable-modem internet?the dominant access modes around the globe?face in achieving larger audiences? -Does broadband need to find a "killer app" to thrive? Extensively illustrated with charts and industry examples from international providers, Driving Broadband 2003-2004 is a qualitative and statistically solid look at what the broadband industry thinks today about the tactics that will build broadband momentum tomorrow. Features of this report: -Respondent population of more than 150 top-level executives representing the largest carriers, service providers and vendors in North American and global telecom. -Two-year outlook for research study highlights the applications, features and marketing strategies that providers think will promote consumer broadband in the near future. -Profusely illustrated with color chart pages that allow easy comparison among the provider, vendor, analyst and total response categories. -High level of statistical analysis of results, including average and modal responses and standard deviation. -Quantitative survey responses amplified with Delphi-round commentary from respondents speaking under anonymity. -Global focus to research study: More than half of provider respondents based outside North America. Who should read this study? -Service Providers that have an interest in building revenue from the consumer and small business high-speed access markets -Broadband Providers looking for strategies to increase average revenue per user in these markets, seeking applications with the best business cases, and evaluating the importance to their subscribers of value-adds such as home networking and service bundles. -Digital Subscriber Line Providers and Resellers examining the competitive advantages of such consumer applications as voice service, online gaming and video over DSL. -Cable Internet Providers looking to maximize the advantage of the "triple threat"?voice, video and data?and studying the feasibility of applications that require more than a "best-effort" service. -Dial-Up Providers calculating the threat to their customer base from migration to broadband service. -Broadband and networking equipment vendors who need to know what their provider customers think end-users will want to do with broadband service, and which features will have the best potential for a quick return on investment. -Third-party application developers and value-added resellers strategizing the most productive development paths and marketing channels as broadband ramps up to a mass medium. -Broadband policy makers in and out of government?to take the pulse of global broadband development and examine the role the public sector has played in regional and national broadband deployments. -University and graduate educators whose research and curricula must reflect the most up-to-the-minute thinking about the timing, significance and public, commercial and national benefits of bringing broadband to more users. For a complete index of this report click on http://www.researchandmarkets.com/reports/44919 Report Index: Executive Summary Taking Broadband to the Next Level Broadband Growth Prospects What Do Residential Users Want? Video E-Mail Streamed News and Sports Video Digital Music File Downloads General File Sharing over Broadband Online Education and Telemedicine Voice over Broadband Hosted Games and Online Multiplayer Games Interactive TV Home Monitoring Digital Movie File Downloads to PC Video on Demand to TV or PC Gaming and Adult Content Residential Broadband Pricing Adding Value to Residential Broadband Home Networking Service Bundles Broadband in the Small Business Market Growth Prospects Small Business Broadband Availability Conveying the Benefits Service Level Agreements and Quality of Service Virtual Private Networking Capability Rise of Small Business Teleworking Static IP Addresses Bandwidth on Demand Integrated Voice and Data Small Business Service Bundles Potential Obstacles to Broadband Growth Lack of a Killer App Bit Caps and Transfer Limits Second-Line Sales Cannibalization Cables Location Problem Leased-Line Sales Conflicts Cost Inefficiency of Small Business Broadband Action items for a Broadband Future Short-Term Fixes for Residential Broadband Lessons from Leading Broadband Growth Markets Governments Role in Promoting Broadband Report Pricing: Hard Copy EUR 562 CD-ROM EUR 562 ORDERING - FOUR EASY WAYS TO PLACE YOUR ORDER: Order online: To order this report please click on http://www.researchandmarkets.com/reports/44919 Order via email: mailto:[EMAIL PROTECTED] Order via fax-back form: Click on http://www.researchandmarkets.com/reports/44919 Fax to +353 1 4100 980 Order via post: Click on http://www.researchandmarkets.com/reports/44919 Mail to Research and Markets Ltd., Guinness Centre, Taylors Lane, Dublin 8, Ireland Thank you for your consideration. Kind Regards, Amy Cole Senior Manager Research and Markets Ltd [EMAIL PROTECTED] REPORT DATA SUMMARY: Driving Broadband 2003-2004:Strategies for Success in the Home and Small-Business Markets Publisher Name: IEC Publications Date Published: 02/12/2003 Number of Pages: 217 Category: Telecommunications and Computing URL: www.researchandmarkets.com/reports/44919 Subscribe: Click on http://www.researchandmarkets.com/register.asp You can subscribe free for regular details on new research in your sector. 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