On Sunday 24 September 2006 23:43, Chris Hellyar wrote: > Use title and alt tags for the images, Google uses them, not sure about > other search engines..
Always, no matter about search engines, the main reason for using them is accessibility. > The other thing you could do is have flat formatted text copy of the > text in a <div> section set to be hidden. All search engines to the > best of my knowledge will spider hidden dhtml stuff.. Just don't have an > on-event show for it, or maybe do as some obscure single-pixel padding > image, just to keep yourself happy. (This is one reason why sometimes > you google a page and it comes up with lots of meta text on google > itself, but when you click on it there is just a few images and little > text) > > Another common ploy is to have the site dynamic based on the requesting > agent... When it seems googlebot (and other spiders) come along it > presents everything in flat, indexable text. This is something that > some content management engines do. They also enable rampant links to > other popular sites when google comes calling to try and trick pagerank > (The google ranking smarts) into up-ranking the page. (Another reason > for weird google vs reality issues) > > The other thing you can do is put the text on a separate page in normal > HTML that has multiple links to the actual page, and have a link from > actual page to it. You put a meta-tag redirect on the page so it can be > spidered, but if anyone lands on it from a search engine they get > shunted to the real page quickly the average punter just ignores it as > part of the page building on screen. This would also mean that anyone > getting the page from google via a browser with images turned off they > would get the text intact for at least a couple of seconds! :-). > > Or a combination of all of the above... Back when I cared about my page > rankings (ie: when I was selling stuff on the web) I had top 1-5 with > about 20 key searches for my products. It was a constant struggle. No offence, but most if not all of the above is dark search engine tactics. > Now > I just rely on being unique and hoping my potential customers stumble on > me... That's the best plan from the get go. > Search engine ranking is an art form, not a science. Good luck. A black art definitely. By far the best strategy is to have good content and just wait for the search engines to find you. hads -- http://nicegear.co.nz New Zealand's VoIP Supplier
