On 27 Jan 99, at 23:30, List-Managers-Digest wrote:
>------------------------------
>Date: Wed, 27 Jan 1999 22:30:37 +0900
>From: Leif Gregory <[EMAIL PROTECTED]>
>Subject: Prices for advertising.
>
>Hello fellow List-managers,
>I publish the VBOK e-zine on a monthly basis to a little over 1100
>subscribers. I've decided to allow advertisements in my newsletter,
>but I really have no idea on what to charge.
<SNIP>
>I have four offers for advertisements, but I just don't know how much
>to charge.
<SNIP>
Well, the little I know about running a publishing business says
that you should at least try to cover your costs from your
advertisers. So, figure out what you spend on this newsletter, per
month, and then divide that by the number of advertisers, to find out
how much to charge them.
If you are doing this on a voluntary (i.e. "non-profit") basis, already,
then if I were you, I wouldn't count my time as part of the costs to
you. But if you see this as a profit-making enterprise, then you
need to include your time, at a fair wage, as part of the costs of
production. (I listened to a long article on public radio a little while
back, on why many small businesses do well at first, but then go
under, and not allowing for labor costs from the start was one
reason.)
Re: your stress on *permanently* stored ads - National Geographic
and other print magazines have ads, and those magazines are
archived more-or-less permanently in many prominent institutions,
so I'm not sure that you should figure on additional fees on that
basis.
Anthony J. Albert
==============================================================
Anthony J. Albert [EMAIL PROTECTED]
Systems and Software Support Specialist Postmaster
Computer Services - University of Maine, Presque Isle
Attention: the next meeting of the Time Travellers' Society
will be last Tuesday.
