I asked Tim Pierce,

T> ...  but how do VERPs improve the word-of- mouth?

He replied,

P> I would expect VERP-based delivery to be a big draw to potential
P> list administrators.  List managers are always exchanging gossip
P> about which sites make it easiest to run a mailing list ...

Ah, you were talking about the word-of-mouth from listowner to listowner
about a list host, not about that from list subscriber to list subscriber
about a list.

Thanks for explaining.

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