There has been a lot of speculation about price changes for Flex. Let's set the record straight. As of April 1, we are adjusting the price of Flex. There are now three different packages for Flex going forward. For most people, the starter kit will provide everything you need for your Flex applications: 4 CPUs and Gold Support for $29,000. That's actually cheaper than Flex was in the past for 4 CPUs + Gold Support. For the larger Flex applications out there, we will sell per CPU at $15,000 per CPU. Finally, for software vendors who want to embed Flex in their applications, we have special pricing built around your requirements and your market. However, and this is important, where you see value in Flex, we are interested in working with you to design the right packaging for your needs. If you are interested in using Flex on a real project, let us know so we can work with you and find the right packaging/pricing to fit your needs.
In response to some of your comments, over time, we are very interested in offering additional licensing options to broaden the range of projects and developers who can leverage Flex technology. We follow the market very closely, and pay great attention to your constructive feedback. We all have a stake in the success of this marketplace.
Why are we changing the price of Flex?
We have been building, selling, and supporting Flex for a year now. The marketplace for rich Internet applications is really taking off. Hundreds of applications are being delivered all over the world, and the general interest level is really growing out there.
Within this overall marketplace, there are a variety of customer segments and project types with varying requirements. Large enterprise customers and systems integration partners require substantial pre-sales engagement and ongoing assistance from Macromedia commensurate with the value that they intend to derive from the software. Small and medium size customers and individual developers require low up front costs to get started fast and operate within very limited IT budgets.
It is important to have great offerings for each type of user. There is no "one size fits all" approach that both makes everyone successful and is sustainable over the long term. A stratified approach makes the most sense, and that's what we're gradually implementing. We've adjusted our core product pricing to better reflect both the value derived and the costs involved in driving successful projects within large enterprise customers. We've also created a starter package that combines deeply discounted Flex licenses with high quality support designed to address the needs of large customers doing pilot projects or medium size customers doing full deployments.
Please talk to us if you have special needs. We will continue to work directly with enterprise customers doing larger deployments or who desire Enterprise Licensing Agreements. We also have specialized offerings for ISVs delivering packaged software solutions based on Flex. If you have a project specifically suited to Flex but need different packaging, please contact your Macromedia sales rep to discuss your project and the pricing options that meet your needs. If you see real value in Flex, there is probably a way to make it work.
Lucian Beebe Flex product manager Macromedia
----- Original Message ----- From: "Dan Blackman" <[EMAIL PROTECTED]>
To: <[email protected]>
Sent: Monday, March 28, 2005 7:32 AM
Subject: RE: Flex Price Increase?
I think this is ridiculous. I don't forsee MM adjusting the price back up. They started the price at $15,000 originally and adjusted down to $12,0000.
I would seriously doubt it goes back up. The pressure is from the top, not the bottom.
And it is a great product, getting solid demand right now. I am sure, just like ColdFusion, the Dallas market is not pushing a serious portion of the demand, but I can tell you that in the NE the product is selling. Look at the stock price over the last 3 months.
It is intended for serious, enterprise level, OO projects. Little man will be left out for now anyway. Flash MX 2004 is still the tool for the little fish in the pond including me.
Dan
-----Original Message----- From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On Behalf Of Ken Ferguson Sent: Monday, March 28, 2005 7:22 AM To: [email protected] Subject: RE: Flex Price Increase?
Damn, Flex is looking more and more like Spectra every day! If this is true, I think it will be a HUGE failure. I think that the vast majority of people out there, even the ones who have managed to sell it in their organizations, feel that Flex is already priced incorrectly by about 5-8 thousand bucks in the other direction. You guys have already heard me complaining about this issue and I'm really considering just moving all of my future development over to .NET (I'm already using Laszlo instead of Flex). I just hate what Macromedia is doing lately and I'm not sure how much longer I want to be one of their customers.
As a side-note, why do *almost* all bloggers seem completely to fail at understanding the difference between the words "then" and "than"? Is that as annoying to anyone else as it is to me?
--Ferg
-----Original Message----- From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On Behalf Of Matt Woodward Sent: Saturday, March 26, 2005 8:16 AM To: [email protected] Subject: Flex Price Increase?
Given the recent discussion on the list about Flex I thought some of you might find this interesting: http://www.mossyblog.com/archives/429.cfm
I for one will be pretty disheartened if this proves to be true. I worked pretty hard to sell Flex inside my company, and for us $12K was worth it for what the product offers. If it's suddenly going to be 2.5 times that, there's no way it will survive at my company and I'm sure many other companies will be in the same boat.
Anyway, just thought I'd pass this along as a "heads up" in the event you were considering Flex. Wait until next month and see what happens to the price.
Matt -- Matt Woodward [EMAIL PROTECTED] http://www.mattwoodward.com ---------------------------------------------------------- To post, send email to [email protected] To unsubscribe: http://www.dfwcfug.org/form_MemberUnsubscribe.cfm To subscribe: http://www.dfwcfug.org/form_MemberRegistration.cfm
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