Clare Wardle wrote:
> The problem is that in the current situation, whoever owns a particular domain name
>particularly a .com domain name has something that is increasingly valuable to a
>business with that name.
This is an assumption on your part that may or may not be true. The idea that people
search the Internet using exclusively domain names, and that a domain name by itself
has tremendous value, has never been verified. It is simply a panicky assumption on the
part of many businesses.
> This problem must have a technical solution - it is after basically a technical
>problem caused by the way the internet works.
It is not a technical problem at all. It is a semantic problem, a marketing problem,
and a property rights problem. Technically, it is absurdly simple to coordinate two
competing claimants for a domain name. Give united airlines united1.com and united van
lines united2.com. The problem is that no one wants those solutions because they are
undesirable from a marketing and semantic standpoint. Everyone is angling for the
enhanced visibility and (assumed) economic value of united.com. Which means that what
trademark owners who insist that they MUST have <string>.com are really asking for is
something far more powerful and sweeping than what traditional trademark law ever
granted them. They want their trademark to give them an exclusivity that is much
broader
than the exclusivity within a specific industry and geographic jurisdiction of
original trademark concepts. If people are "demonising" trademark owners, that is the
reason.--MM
>
>
> Clare Wardle
> My views are my own and not necessarily those of my employer or colleagues.
>
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