Esther, Is ogilvy doing this for free? For a discount or at its regular
rates? how much *ARE* you pasying them for their slippery sleight of hand.
Here in their own words from their own web site is their methodology for
helping outfits like ICANN, outfits in trouble with alienated publics,
doctor their "images". Not change mind you....NOT serve their publics, but
serve THEMSELVES and whatever secret agendas they are pursuing.
This is the normal PR approach to putting a friendly face on a dictator or
a carcinogen.
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Ogilvy PR Public affairs: http://www.ogilvypr.com/public_affairs/pubaffrs.html
Form an alliance. Affect an opinion. Create the right perception. When your
voice needs to be heard, turn to the Ogilvy Public Relations Worldwide
Public Affairs Practice.
The Public Affairs Practice is skilled in managing public perception and
influencing the attitudes of policymakers. The Practice is comprised of
experts with extensive experience in government, journalism, Corporate and
interest group advocacy. Employing a range of tactics from media relations
to grassroots outreach, the Public Affairs Practice can develop and execute
custom-made strategies for your communications challenge.
Our Public Affairs Practice understands the power of coalitions. Working
with clients whose missions differ but whose goals concur, we have built
and managed non-traditional coalitions for major American industries,
including health care, steel,energy, defense and forest products. The
result of this approach is a broader base of support for the client's
message.
Finding resources for effective public affairs strategies demands creative
solutions. Our Public Affairs Practice realizes that within every employee,
member or associate, there exists a potential advocate. By using local and
national media, one-on-one meetings with relevant officials and
participation in important events, the Public Affairs Practice leverages
this potent and often untapped asset.
Communicating effectively to a skeptical audience can require the support
of independent, third-party experts. The Public Affairs Practice can
identify third parties who are politically influential and have a stake in
the issues. Shrewdly managed, these individuals bridge the credibility
issue and refine a message for a specific audience, helping a client
advance its position through other voices.
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The COOK Report on Internet 431 Greenway Ave, Ewing, NJ 08618 USA
(609) 882-2572 (phone & fax) [EMAIL PROTECTED] http://www.cookreport.com
NOTE: Contempt in which ICANN PRES. MIKE ROBERTS holds rest of Internet:
"Some of those people think the management [ICANN] should check with the
public [the Communities of the Internet] every time they make a decision,
which is crazy," Roberts said. "That's flat-out crazy." WIRED NEWS 2/4/99
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