Gordon,
There is another view on the engagement of Ogilvy by ICANN. It is very common for not
for profits to be helped by PR firms for payment that covers basically out of pocket
expenses. I would assume that is the case with ICANN. PR firms offer a lot of
services NOT JUST spin doctoring things. They often are very good at making sure the
public knows what is going on via press releases and briefings. Often NFP do not have
the staff with the time and energy to make sure that happens.
I for one will give both Ogilbvy and ICANN the benefit of the doubt and believe that
they are in fact doing this to improve the communications to the community and not to
hide anything.
I further assume that the ICANN Board and President will firmly insure that there is
no spin control on what comes out and that they tell the whole truth and nothing but
the truth.
Esther, do you agree.
Dave
