Daev, how could I not agree? As I've said, good PR firms help you figure
out what you're trying to say and help you say it. They also bring the bad
news back to the client so that the client can deal with reality. The
better PR firms routinely turn down clients whom they don't want to
represent because they don't believe in the product, the people or the
story; I personally know of clients AOPR has turned down, which is one
reason I respect them.
FWIW, I mentioned that we were looking to hire someone months ago, because
it was clear we couldn't handle all this ourselves. Just producing and
distributing the press release to accompany tomorrow's Web postings is quite
a task. (You are welcome to ignore the press release and just look at the
site.)
Esther
At 06:18 PM 06/02/99 -0500, Dave Farber wrote:
>Gordon,
>
>There is another view on the engagement of Ogilvy by ICANN. It is very
common for not for profits to be helped by PR firms for payment that covers
basically out of pocket expenses. I would assume that is the case with
ICANN. PR firms offer a lot of services NOT JUST spin doctoring things. They
often are very good at making sure the public knows what is going on via
press releases and briefings. Often NFP do not have the staff with the time
and energy to make sure that happens.
>
>I for one will give both Ogilbvy and ICANN the benefit of the doubt and
believe that they are in fact doing this to improve the communications to
the community and not to hide anything.
>
>I further assume that the ICANN Board and President will firmly insure that
there is no spin control on what comes out and that they tell the whole
truth and nothing but the truth.
>
>Esther, do you agree.
>
>Dave
>
>
>
>
Esther Dyson Always make new mistakes!
chairman, EDventure Holdings
interim chairman, Internet Corp. for Assigned Names & Numbers
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PC Forum: 21 to 24 March 1999, Scottsdale (Phoenix), Arizona
High-Tech Forum in Europe: 24 to 26 October 1999, Budapest
Book: "Release 2.0: A design for living in the digital age"
