Esther Dyson wrote:
>
> Dave, how could I not agree? As I've said, good PR firms help you figure
> out what you're trying to say and help you say it. They also bring the bad
> news back to the client so that the client can deal with reality.
There is a basic flaw in this recipe. We are a small group
dealing with discrete issues. There is no public opinion to
manipulate nor anyreason to tailor your words to "woo" the masses.
You are acting upon concrete issues your limited membership
understands. No PR firm will be able to affect your relationship
with your constituents nor with the USG.
Thus, I suspect the employment of a PR firm is a waste of money
and a diversion from the road you need to follow.
