[Please forward as appropriate until March 12, 1999]
Many would-be readers of my paper on domain names policy said it was too

long and kindly (or, in some cases, less kindly) requested a shorter
version.

Here it is.

A hypertext version is posted at
http://www.law.miami.edu/~amf/quickguide.htm

Major Flaws in the WIPO Domain Name Proposal -- A Quick Guide

A. Michael Froomkin, Professor of Law

Executive Summary

The World Intellectual Property Organization's plan to restructure the
way
Internet domain names in .com, .net, and .org are assigned and
adjudicated
is deeply flawed. The plan, contained in WIPO's "Interim Report" is
designed to solve problems caused when Internet domain names collide
with
trademarked words. WIPO was asked to make suggestions for better dispute

resolution, and it claims to have produced a plan that creates no new
rights for intellectual property holders. In fact, however, the plan
would
impose extensive Alternate Dispute Resolution on all domain name
registrants accused of infringing of any type of intellectual property
with their registration.

The WIPO plan's flaws include:

     -Bias. The plan is biased in favor of trademark holders;
     -Enabling censorship. The WIPO plan fails to protect fundamental
free-speech interests including parody, and criticism of corporations;
     -Zero Privacy. The WIPO plan provides zero privacy protections for
the name, address and phone number of individual registrants;
     -Intimidation. The WIPO plan creates an expensive loser-pays
arbitration process with uncertain rules that will intimidate persons
who
have registered into surrendering valid registrations;
     -Tilts the playing field. The WIPO plan would always allow
challengers to domain names registrations to appeal to a court, but
would
often deny this privilege to the original registrant;
     -Smorgasbord approach to law. Instead of directing arbitrators to
apply applicable law, WIPO proposes using additional, different, rules
it
selected-rules that will often disadvantage registrants.

A brief memo explaining these points follows. A more detailed, 50-page
version, is also available in various file formats from
http://www.law.miami.edu/~amf .  This paper also proposes an alternate,
fairer, reform plan.

The key elements of the simpler reform plan are:

     -Reduce speculative registration: Require advance payment before
registration
     -Penalize false contact details: De-register domains with fake
contact information
     -Consider creating special rules to penalize large-scale domain
speculation
     -Trust courts to continue to clarify relevant law
     -Understand that rapid changes in technology may make domain names
less important
     -Create differentiated commercial and non-commercial top-level
domains

The Quick Guide

A radical new plan could change the way that disputes over Internet
domain
names ending in .com, .org, and .net are resolved--to the advantage of
trademark holders, and at the expense of individuals and small
businesses
who register domains.  The draft plan was announced by the World
Intellectual Property Organization (WIPO), a UN organization, two days
before Christmas. Shortly after the close of the comment period this
Friday, March 12, WIPO will submit a revised version of its plan to
ICANN,
the Internet Corporation on Assigned Names and Numbers.

WIPO claims its proposals are designed to do no more than allow
intellectual property rights holders to vindicate their existing rights
better, cheaper, faster. No one would object if this is what WIPO's
proposals actually did, but in fact they do something very different
indeed.

WIPO claims that its proposals create no new rights for intellectual
property rights-holders beyond what is found in existing, applicable,
law.
In fact, WIPO's proposals create a host of new rights for trademark
holders, and new potential liabilities for domain name registrants.

In its draft report, WIPO proposes that all domain name registrants in
.com, .org, and .net be contractually required to agree to an
"administrative" arbitration procedure. WIPO claims that its proposals
are
unthreatening because anyone dissatisfied with the results of
"administrative" arbitrations will be able to challenge the results of
the
procedure in court. In fact, challengers to domain name registrations
(usually trademark holders who want the domain) will retain all their
rights to go to court if they lose in the "administrative" proceeding.
But
many registrants who lose in the "administrative" proceeding will have
no
hope of meaningful judicial review, and for some there will be no court
with subject-matter jurisdiction over their claim.

A fuller explanation of why I think the WIPO proposals are flawed and
unfair are available in my 50-page report, A Critique of WIPO's RFC 3,
available from http://www.law.miami.edu/~amf . My report demonstrates
that
the practical consequences of WIPOs proposals would be one-sided:

     * WIPO's proposals consistently and substantially advantage TM
rights-holders and holders of intellectual property generally, at the
expense of others.

     * WIPO's proposals fail to take due account of the function of the
Internet in ensuring and enhancing freedom of expression. Non-commercial

use is not an absolute defense in a WIPO arbitration, putting parody,
political, and disgruntled customer sites at risk.

     * WIPO's proposals would create an enormous potential for "reverse
domain name hijacking" in which wealthy parties could threaten to impose

substantial costs on registrants unless they surrender their domain
names
without a fight. Many individuals and small businesses likely will
surrender their domain names rather than run the risks of losing in the
administrative procedure--not least because WIPO proposes that the
arbitrators in its "administrative" procedures use such vague and
uncertain substantive rules that few registrants could have confidence
about the outcome.

     * WIPO's proposals require the collection of large amounts of
personal data when an individual registers a domain name.  But the
policies fail to require that the undertakings holding this data adhere
to
state-of-the-art privacy principles, or even any meaningful privacy
principles for use of personal data at all. Instead, WIPO proposes that
registrants' name addresses, phone numbers and other information be on
an
open, world-readable database.

     * WIPO has not published the details of the procedures it proposes
be
used in all "administrative" proceedings. As a result, there is no
guarantee that the process will support fundamentals of due process such

as actual notice to defendants.

     * WIPO's proposes that ICANN impose contractual terms on all
parties
involved in the domain name registration process.  If ICANN forces every

registry, registrar and registrant to agree to fixed contractual terms,
it
opens itself, the registries, and perhaps the registrars to anti-trust
(competition law)  liability.

     * The contractual terms proposed by WIPO have a substantial chance
of
being declared unenforceable by a US court, either because they are
unconscionable, or because they are the rare type of contract of
adhesion
that could not be bargained around in any circumstances.

     *WIPO instructs arbitrators in its "administrative" dispute
resolution policy that while they should consider applicable national
law,
they should also be guided by a number of "principles" WIPO claims
(often
inaccurately) to be guiding courts around the world. For example, WIPO
instructs arbitrators to "balance" the intended use of complainant
against
the use of the registrant, and presumably favor the one the arbitrator
thinks is "better". The result will be decisions inconsistent with those

that would be rendered by a court.

     *WIPO threatens to introduce a number of uncertain and somewhat
arbitrary new rules at a time when the courts are just beginning to work

out sound and predictable legal rules to deal with conflicts between
domain names and trademarks.  The introduction of uncertainty combined
with a "loser pays" ADR rule works against individuals and small
businesses who, having registered a domain for $70 or less, will be
unable
or unwilling to risk thousands of dollars if they lose in the WIPO
process. Large international corporations, on the other hand, often will

gladly take the risk, especially as they can always go to court if it
doesn't work out.

Access to Court

WIPO claims that access to courts will be preserved under it system. It
is
true that if a challenger loses, he gets a second bite at the apple: he
can go to court just as if nothing ever happened. If, on the other, the
challenger wins, he immediately gets the domain name from the original
registrant. In the US, at least, that registrant now has no options: a
court will only hear complaint that states a cause of action. But the
original registrant has no cause of action against the new possessor of
the domain: the winner committed no tort; he violated no contract
(indeed,
there is no contract between the parties), and he violated no statutory
duty. The original registrant cannot sue the winner, he cannot sue the
arbitrator, so his only recourse is to sue the registry -- which
everyone
agrees is blameless.

Freedom of Expression

Despite the US Government White Paper, WIPO's proposals are not limited
to
trademark conflicts with domain names; rather, WIPO proposes to
entertain
any complaint against a domain name registration based on any claim that

an "intellectual property" right has been violated. In other words,
persons who assert rights based on European doctrines of "rights of
personality" will be able to contest domain registrations on the grounds

of invasion of privacy, reputation, protection against defamation, and
even "a right of informational self-determination,"  i.e., a right
exclusively to determine whether and to what extent others might be
permitted to portray one's life story in general, or certain events from

one's life. Although a registrant and registry may be located in
jurisdiction such as the USA that does not recognize this limit on the
freedom of speech, there is nothing in the WIPO proposal that ensures
absolute defenses such as the First Amendment always would apply.

Privacy

The WIPO proposals are insensitive to privacy concerns. One day,
everyone
on the planet may have their own domain. Data collection and publication

requirements suited to businesses are not appropriate for ordinary
people
who register a domain and who understandably do not what their name,
telephone number, and address published on the world wide web. It is
even
less suited to social, ethnic, religious, and political groups who have
reason to fear retaliations if the information were disclosed.  Every
collector and keeper of this personal data should be held to the highest

standards of protecting individual privacy.

"Famous" trademarks

WIPO proposes extensive rules to identify and privilege globally famous
and well known trademarks. Currently, however, there is no consensus
procedure for identifying globally famous or globally well-known marks.
WIPO proposes vague and manipulable principles to fill this gap.
Although
WIPO suggests that only "a small number of names is involved...it is
likely that famous and well-known marks that may qualify ... number in
the
hundreds, rather than the thousands" WIPO has not backed up that
estimate
with any numerical limit on the process. Under WIPO rules the potential
number of terms (including common words with other meanings) that firms
could prevent from being registration in any gTLD is potentially
unlimited.

WIPO's interim report can be seen at
http://wipo2.wipo.int/process/eng/rfc_3.html

Comments, which are due by March 12, can be made using a comments button

visible on the same page.

                           AN ALTERNATE PLAN

Many people agree that a few simple measures would go a long way towards

ameliorating the domain name/trademark mess.  No one knows exactly how
effective they would be. My proposal is to try them and see. It would be
a
mistake to build a baroque contractual and administrative structure on
the
assumption that technology is static. The importance of the domain name
system as a tool for users to locate sites may be a temporary
phenomenon,
one quickly displaced by a new generation of search engines, intelligent

agents, or context-driven artificial intelligence.

   1.Require advance payment before registration of a domain, thus
greatly
increasing the cost of mass domain name speculation.

   2.Allow de-registration (takedown) of domains when contact details
are
shown to be false by an aggrieved trademark holder.

   3.Consider taking the lead from the Toeppen and One In A Million
courts
and establish special rules to deal with organized, repeat abusers of
the
system.

    4.Create differentiated top-level-domains. Some non-commercial,
open-access domains would be reserved for expressive activities. Other,
new controlled-access domains, could be administered by bodies such as
WIPO itself, which would ensure that all registrations were properly
harmonized with existing trademark registrations and legitimate customer

expectations.

   5.Trust that as courts continue to make clear how domain names will
be
treated under law name speculation will become increasingly
unattractive.

   6.Recognize that the technology in this area is moving very quickly,
and the current visibility and importance of domain names may soon be
antiquated.


Background information

WIPO will hold the last of a series of public consultations in
Washington
DC on Wednesday, March 10, in the Department of Commerce Auditorium,
14th
Street and Constitution NW, Washington, D.C.  20230. The building is
directly across the street from the Monument, enter on the14th Street
side. The meeting begins at 9:30 a.m.[time subject to confirmation]; for

more information contact Ms. Lois Oliff, Tel: 202 482-3151, Fax: 202
482-0512, [EMAIL PROTECTED] .

The "Critique of WIPO's RFC 3" is available from
http://www.law.miami.edu/~amf in various file formats.

The deadline for comments to WIPO on RFC 3 is this Friday, March 12.
--
A. Michael Froomkin      WIPO-related matters: [EMAIL PROTECTED]
Professor of Law             "It's warm here"
U. Miami School of Law ,  P.O. Box 248087
Coral Gables, FL 33124,  USA
+1 (305) 284-4285  |  +1 (305) 284-6506 (fax)  |  http://www.law.tm

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