Re: [IFWP] catch 22? - Not hardly

[Planet Communications Computing Facility]

On Thu, 12 Aug 1999, Jeff Williams wrote:

> Jeff and all,
> 
> Planet Communications Computing Facility wrote:
> 
> > No.  NSI's mandate is to keep their shareholders happy.  Investors always
> > come first and it's investors who count when it comes to the bottom line.
> 
>   Of course investors count.  But customers always come first.  Without
> customers in NSI's business, there is no company, and therefore no investors.
> This is a point that many folks miss or don't really understand well...

Both are important - but your confusing finance and marketing.  The
financial markets have a historic memory.  That means if network solutions
let's down investors, the markets remember and network solutions get's
blackballed into being a penny stock.

Costomers (or more appropriately Consumers) on the other hand are like
flys and have no historic memory of value.  In some cases my opinion can
be bested, but in the over all one can be confident the consumer will
keep on shoping as long as they feel their getting value.  If you intend
to argue that they are not getting any value from NSI, then I suggest you 
instead educate the consumers on what their expectations should be.  A
consumer who is not educated on his/her option - is by default incapable
of making a choice.

An educated consumer would also be of considerable value to NSI.   NSI has
considerable value based on its position, regardless of how they arrived
there.  And one of those values is consumer loyalty - or brand loyalty.
NSI understands this and I anticipate that if you educate their consumers,
NSI in turn will not only match - but I anticipate they would exceed
consumer expectations.  It's simple marketing.  Give the customer a choice
.. and your guranteed competition.  Great stuff.

> > As for ICANN .. well their a mixed bag of interests and conflicting
> > mandates.  And it shows - no one is happy.  There's gotta be a way of
> > putting the love back into ICANN.
> 
>   LOL!  Well there is.  I would suggest three easy steps.
> 
> 1.) Remove the current ICANN (Initial?) Interim board.

Don't do that.  That would be a terrible waste of time.  It's hard to find
good corporate directors.

A board of directors is like a well trained animal act.  All you have to
do is teach them new tricks.  And to do that you can use the reward
system, the punishment system or a combination of both.  


Regards
Jeff Mason

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