RE: [WSG] email stripping out the css from tables?

[Steve Green]

Last year the W2K News email newsletter changed from HTML to text and there was a massive backlash from the readers, after which the publishers made the format optional. After this cock up they polled the readership for their preferences and the majority wanted HTML, but unfortunately I can't find the poll results.   I don't have any figures for marketing campaigns but it is my preference to receive some types of email (such as newsletters and promotions) from trusted sources in HTML format.   Steve Green Director Test Partners Ltd / First Accessibility www.testpartners.co.uk www.accessibility.co.uk   From: listdad@webstandardsgroup.org [mailto:[EMAIL PROTECTED] On Behalf Of pdr Lists Sent: 03 July 2006 12:37 To: wsg@webstandardsgroup.org Subject: Re: [WSG] email stripping out the css from tables? On 03/07/2006, at 7:44 PM, Michael Persson wrote: I'd agree from a personal perspective - text is best for email. However, in a corporate setting HTML emails consistently outperform text only emails in marketing campaigns, so I can't see them going away any time soon. Is this just a generally accepted view, or has this been studied, with hard evidence and so on? Not that I am suspicious, it's just that people are often told something is true, and they tell others and so on until it becomes a "generally accepted view". I'd be keen to see data to support it. Regards, Peter -- Peter Dominic Ryan | raycity* : new media solutions : proven [EMAIL PROTECTED] | http://raycity.com | mb: 0419 229 738 ****************************************************** The discussion list for http://webstandardsgroup.org/ See http://webstandardsgroup.org/mail/guidelines.cfm for some hints on posting to the list & getting help ****************************************************** ****************************************************** The discussion list for http://webstandardsgroup.org/ See http://webstandardsgroup.org/mail/guidelines.cfm for some hints on posting to the list & getting help ******************************************************