Who is the corporate site targetted towards? I don't think its actual musicians - they'd be more likely (IMO) to go to one of the specific brand sites. So for a corporate/group Web site - i.e. an umbrella site displaying the breadth of the range - the visual representation isn't bad per se. However, the execution fails on a number of levels. Christian's list provides a really good start for the flaws in this site, but the real danger for me is the possibility that this same style of presentation might be used on the brand-specific Web sites like www.kustom.com - that would be a disaster.
For the corporate site, the code-level execution is going to act as one big sandbag - holding the site back from reaching out to its audience through search engines; limiting accessibility; limiting usability & usefulness; and (perhaps most importantly) setting a poor initial impression with respect to the company's products. On the surface it's hard to say whether the site is 'on message', but I'd be really surprised if that were the case.
With all of that said, it's always difficult to judge a site from the outside, except on superficial grounds. Knowing the intent of the site is important, and the audience, so I would put one big caveat around the above two paragraphs and say "It _looks_ bad, but it might be right for the audience".
Regards,
Steve Baty
On 05/10/06, [EMAIL PROTECTED] <[EMAIL PROTECTED]
> wrote:
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Steve 'Doc' Baty B.Sc (Maths), M.EC, MBA
Director, User Experience Strategy
Red Square
P: +612 8289 4930
M: +61 417 061 292
Member, UPA - www.upassoc.org
Member, IxDA - www.ixda.org
Member, Web Standards Group - www.webstandardsgroup.org
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