Paul Renneisen can not confirm for events below.  If anything changes, I
will be drop in only.  Thanks.


> Hi everyone,
>
> This is addressed to everyone but especially those in South Florida who
> would like to exhibit their EVs in Miami on Sunday April 20 at an Earth
> Day
> event there.  I am especially interested in Allan Miller's take on this,
> as
> he is local and closest to both of these venues and as such knows them
> best.
>
> The problem is that there are two different Earth Day events taking place
> in
> Miami on the same day, Sunday April 20, at two different locations.  The
> two
> are separately organized, and neither has anything to do with the other.
> We
> have been invited to exhibit at both.  The decision we have to make, for
> those interested in exhibiting their EVs at an Earth Day event in Miami on
> April 20, is which one do we choose to go to?  Or maybe would some of us
> like to choose one of the two events and others choose the other event?  I
> don't think it really has to be a group decision (which with as
> individualistic a group as EVers are, can be like trying to herd cats :-)
> but rather should left to each individual in terms of which event you want
> to attend.
>
> I will list the two events and what I see as the pros and cons of each.
> These pros and cons are just my own opinion, and I may be way off base on
> some of this, especially not being from Miami, which is why I'd really
> like
> to get Allan Miller's take on this.  The two events are: 1) The Green
> Apple
> Festival Earth Day Celebration, being held in Bicentennial Park, and 2)
> The
> Key Biscayne EarthFest, being held at the Biscayne Nature Center in
> Crandon
> Park on Key Biscayne.
>
> --------------
>
> 1) The Green Apple Festival Earth Day Celebration, being held in
> Bicentennial Park
> www.greenapplemusicfestival.com//index.php?option=com_content&task=blogcategory&id=17&Itemid=34
>
> Pros:
>
> a) I'm not entirely sure about this, but this event *may* have a bigger
> promotional/publicity/advertising budget this year than the Key Biscayne
> EarthFest.  This is a large nationally-based organization with a national
> series of events that are taking place simultaneously in 8 cities around
> the
> country: Washington DC, New York, Miami, Chicago, Denver, Dallas, LA, and
> San Francisco.  This could be seen as either a positive or a negative,
> possibly a positive from a promotional/publicity/advertising budget point
> of
> view, but a negative in other ways, as I will discuss below.
>
> Bands that have confirmed they will be playing:  Menudo (the pre-pubescent
> Latin boys group), and hip-hop group Arrested Development.  I'm not sure
> whether this is a pro or con, hence I've put it in between the pros and
> the
> cons.  :-)
>
> Cons:
>
> a) The main organizer of this event is in Berkeley, California, from where
> he is handling all the Miami event details.  There does not appear to be
> any
> locally-based organization coordinating the effort.  This is a decided
> negative in my view.
>
> b) I'm not sure that Bicentennial Park is such a great location.  First of
> all, it is not near any residential areas.  Second, there is all kinds of
> construction going on right along that part of Biscayne Blvd. there, and
> parking and accessibility always seem to be a big problem around there.
> If
> they wanted to hold the event downtown, I think Bayfront Park would have
> been a better location.  What do you think, Allan?
>
> c) This is the first year for this particular Green Apple Festival Earth
> Day
> Celebration in Miami.  They don't appear to have any exhibitors that have
> yet signed up and committed to exhibiting at this event.
>
> d) Exhibitors are responsible for bringing and setting up their own
> display
> booth tents, tables, and chairs.
>
> --------------
>
> 2) The Key Biscayne EarthFest
> http://earth-learning.org/page.aspx?vpageid=1002&itemid=1383
>
> Pros:
>
> a) This is the second year for this event.  (I exhibited at it last year.)
>
> b) In my view, this location is very good, about as good as you can get in
> Miami -- the layout, parking, ease of accessibility, the beautiful
> setting.
> It is immediately adjacent to the upscale residential neighborhoods of Key
> Biscayne, which is one of the most progressive and environmentally
> conscious
> communities in Miami-Dade County, actually in all of South Florida.  There
> are more NEVs there than anywhere else I've seen in South Florida, other
> than maybe Key West.  Most families seem to have two vehicles, a gas car
> for
> driving into work in downtown Miami, and a NEV that the family uses for
> all
> their local errands on the island, running the kids to school, going
> shopping, going out for meals, etc.  People on Key Biscayne already *get*
> it
> about EVs.  So the audience at this event is generally very receptive and
> EV
> friendly.  It's the right demographic.
>
> c) The event is locally-based and locally-organized, which I always feel
> has
> a better prognosis for being a better event with better attendance than an
> event that is being organized by outsiders 3,000 miles away.
>
> d) The bands playing are some of the same bands that played last year,
> which
> were well received.  They are locally-based bands, some of them made up of
> local environmentalists, Miami Sierra Club members, etc.
>
> e) Exhibitors will be provided with display booth tents, tables, and
> chairs,
> which the event organizers will have already set up in advance for
> exhibitors.
>
> OK, now we transition from the pros/positives to the cons/negatives, and I
> guess I will just do this narrative style with an explanation of what is
> going on with this year's event that's different from last year.
>
> Last year, in its first year, this was by far, without a doubt, the
> absolute
> best event, and best attended event, that I have ever exhibited at
> anywhere
> in Florida in my 3 years of doing such events.  But that was no accident
> or
> happenstance.  As I have learned in 3 years of doing such events, the
> quality of any particular event and its attendance are directly related to
> and primarily determined by the quality of the organizers and the effort
> they put into organizing the event.  Last year, in its first year, this
> event was put on by two of Miami's best known, liked, and respected, well
> established and best connected environmental movers & shakers -- Rebecca
> Carter of GreenerMiami and Theo Long, Director of the Biscayne Nature
> Center
> at Crandon Park on Key Biscayne.  Rebecca and Theo were the two primary
> organizers and literally put months and months of work into organizing the
> event, about 6 months of continual hard work and enthusiastic, passionate
> effort.  They hired one of Miami's best connected, high-powered PR firms
> to
> handle the publicity for the event, and that was also done months in
> advance.  Every single Miami TV station was there covering the event
> (which
> was a miracle for a Sunday, as it is extremely difficult to near
> impossible
> to get the TV stations to come out and cover anything on a weekend in
> Miami).  I was interviewed on live TV with my RAV4-EV.
>
> OK, that *was* the positive, at least for *last* year.  Now we get to the
> negative for *this* year.
>
> Rebecca and Theo had initially started the process of organizing this
> year's
> event towards the end of last year.  I got an email from Rebecca in
> December
> telling me to expect updates from her throughout the winter on the
> organizing effort for the April 2008 event.  Well, I never received
> anything
> from her after that, nor anything from anyone at all.
>
> Curious, I wrote Rebecca several days ago to ask what is going with the
> Key
> Biscayne EarthFest and if it is going to be held again this year.  A few
> days later, I got a short email back from Rebecca telling me that she is
> on
> maternity leave and expecting to deliver her baby soon, so she had to drop
> out of organizing the event this year.  She also informed me that her
> co-organizing partner from last year, Theo Long, had some family issues
> that
> similarly required her to drop out of organizing the event this year.
> Rebecca didn't answer my question about whether they have hired the same
> PR
> firm to handle the promotions, publicity, and advertising for this year's
> event, but the answer to that is obviously "no".
>
> Rebecca informed me that she and Theo have turned over the organizing of
> this year's event to a couple of low-level Miami-Dade County Park Service
> functionaries/bureaucrats and referred me to them.  I started thinking to
> myself -- Oh no, this event has been abandoned and is doomed, and
> immediately thought back to that ill-fated 2006 Miami Beach Earth Day
> event
> that was similarly organized by a couple of low-level City of Miami Beach
> functionaries/bureacrats without the passion, enthusiasm, energy,
> high-level
> connections, support, nor advertising budget to organize a high-quality
> event, and we all remember what a flop and fiasco that event was ...
> basically a complete waste of our time.
>
> I have now been contacted by these two low-level Miami-Dade County Park
> Service functionaries/bureaucrats who are organizing this year's Key
> Biscayne EarthFest.  In looking over the material they just sent me, it
> looks like this year's organizing effort is coming together very late and
> that few exhibitors have signed up yet.  Furthermore, it doesn't look like
> there is going to be any serious publicity and advertising effort this
> year
> like there was last year.  In particular, I would not expect even a single
> TV station to be there this year.  I would also expect this year's
> attendance to be way down from last year.  Last year, there were probably
> like around 2,000 to 3,000 people there during the course of the
> afternoon.
> Allan Miller remembers; that's where I first met him.  This year, I'm
> guessing they'll be lucky to get a few hundred.
>
> --------------
>
> So anyway, folks, that's the situation on these two events as I see them
> and
> my read on them.  As I said, I'd really like to get Allan Miller's opinion
> on all of this and which event he thinks has the better chance of being
> the
> better event to attend.  As I said, maybe some of you would like to attend
> the Bicentennial Park event and others attend the Key Biscayne event.
> Despite my disappointment in the abandonment of the Key Biscayne event
> organizing effort to low-level Park Service bureaucrats, I myself am
> leaning
> towards going back to Key Biscayne again this year, just judging and
> taking
> everything on balance.  Also, just the fact that it is still a local,
> community-based event means more to me than a national series event being
> organized 3,000 miles away with little-to-no apparent local organization.
> Maybe Andrew Roddy or others would be interested in going to the
> Bicentennial Park event, and then we could compare notes afterwards.
>
> Depending on what Allan Miller says, I think I am going to go ahead and
> sign
> up for the Key Biscayne event.  If any of you want to sign up for the
> Bicentennial Park event, please let me know and I will send you the
> relevant
> contact info and details.
>
> Sorry for the length of this post.  Just wanted to give everyone as
> complete
> a picture as possible with which to make your own judgement/decision about
> which event to attend, if any (or maybe neither).
>
> Best regards,
>
> Charles Whalen
> Florida EAA
> Delray Beach, FL
> [EMAIL PROTECTED]
>
>
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>



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