From: Sarah Crampsie <[email protected]>
Subject: mWomen BOP App Challenge
Greetings,
The mWomen team yesterday, announced the launch
of the mWomen BOP App Challenge sponsored by
Vodafone, at the official launch of the mWomen
programme at the US State Department hosted by Secretary Hillary Clinton.
This exciting challenge, supported by Frog Design
and Carmel Ventures aims to build on the momentum
currently in the marketplace for innovative app
design and to provide fresh, original app
solutions for women in developing countries
living on under $2 a day. It also aims to
catalyse an increase in the adoption and use of
services provided through mobile technology,
enhancing and empowering womens decision making process.
This challenge is in line with the mWomen
programme objectives of bringing access and
innovative products and services to currently
unconnected women in developing countries. It is
a two tier competition: Tier 1 will be an App for
a low end device and Tier 2 will be an App for
Smart Phones. All entries must present a fully
developed and built App solution with a proven
business model and full technical spec with
illustrations and/or a demo provided. In short
the-end to-end business case must be shown and
proven. There will be two winners, one for each
tier, and each will own the intellectual property (IP) for their App.
Tier 1 - Apps to be functional for low-end
devices that support the following as a minimum:
- SMS
- IVR
- WAP 2.0 web browser (xHTML)
- GPRS class 10
- EGPRS class 10
- Java: MIDP 2.0
- USSD
Tier 2 Apps to be functional for smartphones
devices on one of the following platforms:
- Symbian
- iPhone (iOS)
- Andoid
- Java ME
- Blackberry
- Flash Lite
- Windows Phone
The winners will be announced at Mobile World
Congress, the largest ICT event in the world,
hosted in Barcelona, ( www.gsmworld.com) at the
official awards ceremony on Tuesday 15th February 2011.
The winner will receive full support for their
app to not only help change the lives of millions
of women living on less than $2/day, but to also
become a global leader in app design with
distribution, design and business support.
The prize:
- $10,000.00 to the winner of each tier sponsored by Vodafone
- Entrance to Mobile World Congress 2011 for one
team member of each winning tier
- Flight and accommodation to attend MWC 2011 for
one team member of each winning tier
- Opportunity to showcase your winning app at the mWomen Seminar at MWC
- Opportunity to showcase your winning app at the
next mWomen Working Group (post MWC 2011)
- Exclusive access to a leading venture
capitalist to assist in the development of your app
- Exclusive access to a leading innovation and design company
To enter please go to www.mwomen.org/appschallenge
If you have any questions please do not hesitate to contact me directly.
Thank you for supporting the mWomen BOP App
Challenge and extending the challenge to your networks.
Best regards
Sarah
Sarah Crampsie | GSMA Development Fund |Programme
Manager mWomen | +44 7917046587 |
[email protected] | www.gsmworld.com/devfundblog
7th Floor, 5 New Street Square, London EC4A 3BF
The GSMA represents the interests of the
worldwide mobile communications industry.
Spanning 219 countries, the GSMA unites nearly
800 of the world's mobile operators, as well as
more than 200 companies in the broader mobile ecosystem www.gsmworld.com
It also produces the premier industry events
including Mobile World Congress in Barcelona
www.mobileworldcongress.com and Mobile Asia
Congress www.mobileasiacongress.com
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