Kurup's reminder on the finer points of the UAP notwithstanding, this article 
nails it nicely as to why linux has been so successful: Because freedom, while 
deeply cherished, is not turned into a fundamental article of faith. 

Thanks for sharing.

P.

On Aug 28, 2011, at 11:13, [email protected] wrote:

> Sent from [email protected]'s mobile device from http://www.cnnmobile.com.
> 
> At 20, Linux is invisible, ubiquitous 
> 
> <Mail Attachment>
> 
> Ross Turk would be happy to explain the tattoo on his arm.
> 
> By now, he's used to the penguin being met with bewildered stares. It 
> represents, as he'd tell you, the Linux computing software, not the slightly 
> less obscure character from 1950s cartoons.
> 
> "A lot of people see it and they think it's Chilly Willy or something," the 
> West Hollywood, California, man lamented in a recent interview. "The Linux 
> logo is still kind of grass-roots."
> 
> When the then-21-year-old Turk got the logo etched into his left bicep in 
> 2000, the penguin seemed poised to become mainstream, then appearing 
> frequently in magazines and on the walls in computer stores. But the software 
> market tumbled with the dot-com bust, and so too did the Linux brand, choked 
> by investors' swift rejection then of the open-source software movement.
> 
> Thursday marks 20 years since Linus Torvalds announced on a Web bulletin 
> board that he'd begun working on a free computer operating system. In that 
> message, Torvalds described Linux as "just a hobby, won't be big and 
> professional."
> 
> Now, two decades later, that market breakthrough doesn't seem any more 
> attainable. And yet while the Linux name and its penguin mascot failed to go 
> big, the software they embody is more pervasive today than ever.
> 
> Linux's skeleton and spirit live on inside another familiar, adorable mascot: 
> the green robot that represents Google's Android operating system. That 
> software, which powers 43% of smartphones worldwide, many tablets and the 
> Google TV set-top boxes, was developed with Linux at its core. Google's 
> Chrome OS for laptops is also based on Linux.
> 
> Another mobile system, webOS, sprouted from Linux. Hewlett-Packard says 
> webOS, not the hardware that runs it, is a key asset from its acquisition 
> last year of Palm. This month, HP took steps to discontinue its gadget 
> production arm, but it will keep webOS. HP has discussed licensing the 
> software to other vendors in order to expand webOS's reach, perhaps into 
> computing platforms on appliances and in cars.
> 
> Linux is already commonly installed on refrigerators with built-in TVs, car 
> navigation systems, in-flight entertainment systems, public transit displays, 
> ATMs and countless other machines. The Smart TV from Samsung Electronics, 
> which competes with the Google TV, is also based on Linux. Sony previously 
> allowed tinkerers to install versions of Linux onto their PlayStation 
> consoles.
> 
> Whether you're aware of it or not, Linux is practically everywhere.
> 
> "The fact that you don't have to call it Linux is what makes Linux work," 
> said Jim Zemlin, the executive director of the Linux Foundation. His 
> nonprofit organization was formed to promote Linux development to the 
> industry and sponsors Torvalds' ongoing work on the platform.
> 
> 14 million lines of code
> 
> Linux can exist in so many places because, rather than being owned by one 
> company, thousands of engineers contribute code to the kernel. (The kernel is 
> the brains and sinew of the software, and Torvalds said in an e-mail that 
> it's the aspect of his work that he finds most interesting and that he spends 
> most of his time developing.)
> 
> No one can claim ownership of Linux, and everyone is free to use it. The 
> software contains 14 million lines of code and is protected by more than 
> 520,000 patents, according to a Linux Foundation report. Governments like the 
> system's flexibility and decentralized nature.
> 
> Technology companies, even giants like Intel and AMD that typically don't 
> publish schematics for their other products, encourage staff to contribute to 
> and implement code from Linux. Google has carried this philosophy into many 
> parts of its business, though not the ones that make the most money. The 
> company did not respond to a request to make an executive available.
> 
> Torvalds initially conceived of Linux as a free alternative to Windows. But 
> the collaborative-development, peace-loving ideologies of Linux were no match 
> for the freewheeling, business-savvy, marketing power of Microsoft.
> 
> Linux, as a PC platform in the home, showed promise during the boom a decade 
> ago. But it never came to fruition there, even as Apple's Mac has emerged as 
> a more serious player.
> 
> Instead, Linux became the bastion of geek morality, the king of the 
> fast-growing server industry where Microsoft and Apple also compete with 
> limited success, and the choice platform for supercomputers in laboratories.
> 
> In Microsoft's annual report filed last week to the U.S. Securities and 
> Exchange Commission, the software giant revised its statement on competition 
> to declare the war with Linux over. Microsoft no longer perceives Linux as 
> credible competition to Windows, the change suggests, as ZDNet notes.
> 
> A 'sticky' environment
> 
> However, Torvalds isn't ready to forfeit the PC.
> 
> "I'm definitely not indifferent to the desktop market," Torvalds wrote in an 
> e-mail. "The desktop is a very 'sticky' environment: Users really get 
> attached to their environment."
> 
> Several Linux players are still tackling that market, but their efforts 
> amount to only about 1% of desktop usage worldwide. Microsoft controls the 
> lion's share. Microsoft has been very adept at ensuring that Windows comes as 
> the default operating system installed on most new computers.
> 
> "Usage isn't what matters; mindshare is what matters," said Jono Bacon, a 
> community manager for Ubuntu, the most popular general-purpose version of 
> Linux. "The biggest challenge we face right now is getting preinstalled on 
> hardware."
> 
> SUSE, which makes another Linux desktop platform, and others have been choked 
> by Microsoft's "strong monopoly on the desktop," said Alan Clark, the 
> chariman of the board for the openSUSE Project.
> 
> "It's played out differently than I expected, to be honest," Clark said. "We 
> made some progress, but nothing like anybody envisioned."
> 
> Yet, SUSE has a comfortable presence in the server market, Clark said.
> 
> "Linux is very much pervasive. It's everywhere. You can't even fly on an 
> airplane; ... you can't use Facebook; you can't buy a book from Amazon," 
> Clark said, "without running into Linux."
> 
> The cult of Linux
> 
> Familiarity with Linux became a crucial skill for budding software engineers 
> and server caretakers as far back as the mid-1990s.
> 
> When David Bohnett sought a partner in his new Web venture called GeoCities, 
> resulting in one of the largest Internet business deals ever when it went 
> public and then was acquired by Yahoo for $3.6 billion in 1999, his main 
> criteria was an adeptness with Linux programming, Bohnett said in an 
> interview. John Rezner fit the description and shared in the pair's eventual 
> fortune.
> 
> Torvalds, the brain behind Linux, never seemed very interested in fortunes, 
> according to people who know him. The reclusive programming wizard declined 
> through a spokeswoman to be interviewed by phone, though he talked openly 
> through e-mail and appeared on stage last week at LinuxCon in Vancouver, 
> Canada.
> 
> There, Torvalds was treated like a celebrity. A lover of reclusive 
> scientists, including Sir Isaac Newton and Albert Einstein, he described the 
> general reactions from Linux fans as "just odd." He wrote: "Sometimes it does 
> get to be a bit overwhelming."
> 
> Clark, from SUSE, described a memorable meeting with Torvalds.
> 
> "The first time he came to Japan, seriously, it was like a rock star arrived, 
> and I could kind of tell it was really overwhelming for him," Clark said. "He 
> took it in stride."
> 
> The Linux faithful are predominantly male, often nerdy, with strong 
> principles about collaborative development that translate to a belief in a 
> less hierarchal, more cooperative society, according to interviews. For 
> example, Ubuntu's Bacon has an Android phone, which uses Google's open-source 
> software, because "the ethical side of me feels like it's the right thing to 
> do," he said. "It's not just a product. It's an ethos."
> 
> Apple has tried to define its principles in advertising: artistic, 
> noncorporate and able to "think different." Its brand has been adopted by 
> millions of people.
> 
> Meanwhile, Linux has maintained a devout but small following over the last 
> two decades. The Linux software is embedded in many millions of machines, but 
> its ethos and the penguin logo that embodies it remain an underground 
> movement.
> 
> To let Turk explain it, because he'd be more than happy to, his tattoo is 
> like a secret handshake, waiting for someone to be able to recognize and 
> reciprocate.
> 
> "Every so often, at the gym or something, I'll run into someone who's like, 
> 'That's the Linux tattoo,' and there's a conversation," said Turk, who now 
> works for open-source software maker Talend. "It's always been something that 
> the community feels like it owns. It's almost a little bit 
> anti-establishment. The penguin doesn't stand a chance against the marketing 
> of big firms. But that's great. It's good. It's ours."
> 
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