On 6 October 2011 19:52, Mark Tinka <[email protected]> wrote: > > I think it's very clear that Apple have not revolutionized > any technology. Everything Apple have produced has already > existed in the industry. > > What Apple (or rather, Steve) did was to take existing > tech., and make it easier for the ordinary consumer to > identify with, on some level. > > Mark. >
What he was the first to realise, was that to most people in the world style was more important than functionality. Before the first macs it was generally accepted that computers had to be ugly beige boxes that you hid either in your office or your bedroom. He realised that people would pay a premium for inferior technology if it had style, and was marketed correctly. Their commercials are still used as teaching guides at many universities, especially this http://www.youtube.com/watch?v=OYecfV3ubP8 you watch it and you really want to have that style. -- WebERP Africa Ltd +447710427049 +256752963327 +255758554413 www.weberpafrica.com _______________________________________________ The Uganda Linux User Group: http://linux.or.ug Send messages to this mailing list by addressing e-mails to: [email protected] Mailing list archives: http://www.mail-archive.com/[email protected]/ Mailing list settings: http://kym.net/mailman/listinfo/lug To unsubscribe: http://kym.net/mailman/options/lug The Uganda LUG mailing list is generously hosted by INFOCOM: http://www.infocom.co.ug/ The above comments and data are owned by whoever posted them (including attachments if any). The mailing list host is not responsible for them in any way.
