On Friday, October 07, 2011 03:38:31 AM Tim Schofield wrote: > An identically spec'd machine from the Dell web site is > GBP799. In fact the Dell has a 50% bigger hard drive, > but essentially they are identical machines in slightly > different boxes. You pay an additional GBP750 to have > the apple logo on the front of the box. It is amazing > how many people are prepared to pay that and IMNSHO that > is down to one man, and Apple inc. no longer have him.
Maybe folk are paying for those pinch, rotate, swipe, zoom,
drag, e.t.c., gestures that you can't get on any other
laptop :-). Or maybe the fact that you don't need to walk
into a store and buy a disc copy of Mac OS anymore. Whatever
floats your boat :-).
Like I mentioned before, Apple haven't done anything new.
But what they've done is they have de-mystified the computer
(be it a laptop, desktop, phone, tablet or music player) and
opened people's eyes to what the details really mean for
them. Take the Keynote speeches that Jobs used to give - you
see him spending time on something as simple as:
1. How to take a photo using the iPhone.
2. How to undo an edit by shaking the iPhone.
3. How to use Maps on an i Device.
4. What kind of magazines and other published works
you can read on an i Device.
5. What the extra battery life means to your i
Device.
6. e.t.c., you get the picture.
These are all things you'd expect Average Joe to be able to
do on his own without reading a manual, much less being
lectured by Jobs.
Many computer and software manufacturers expect that buyers
already know what they want, have some idea of what they
want or are willing to do the research on what they want.
And they think that knowing what they want, buyers can find
a practical use for the product they have beyond the
obvious.
With Jobs, it's like reminding an Eskimo that ice really is
cold, or a Mercedes Benz owner that they have a really high-
end automobile. Apple didn't assume that the obvious is
obvious (or better yet, they made folk realize that perhaps
the obvious really isn't that obvious after all). Touch
phones aren't new. Tablets aren't new. Laptops aren't new.
Portable music players aren't new.
What other manufacturers considered mundane and a waste of
time to go into about their products, Apple completely went
the opposite direction, and instead of running Keynotes that
tell you how much RAM the new iPhone has, they ran Keynotes
to tell you that a MacBook air is so small, it can fit
inside a regular full-size envelope.
It's the obvious things that they realised aren't so obvious
to most, and perhaps, we all are basic saps that just want
to be constantly reminded how sappy we are :-).
Mark.
>
> On 6 October 2011 20:21, Tim Schofield
<[email protected]> wrote:
> > That's exactly the point I've been making :-)
> >
> > People go for style over substance and he realised
> > that.
> >
> > I'm glad you have come round to my point of view :-)
> >
> > On 6 October 2011 20:12, Cavin Aaron
<[email protected]> wrote:
> >> u really took long to understand something simple
> >> Someone might buy the nano bse it looks nice (personal
> >> taste)
> >>
> >> By the way the iPod made money, by allowing users to
> >> scroll thru songs easily, among other innovative
> >> things
> >>
> >> The idea of people buying items, bse Steve has showed
> >> up with jeans and a black shirt is simplistic
> >>
> >> He wasn't selling air, and some of the products he
> >> sold didn't catch fire
> >>
> >> On Oct 6, 2011, at 2:47 PM, Tim Schofield
<[email protected]> wrote:
> >>> On 6 October 2011 19:45, Mark Tinka
<[email protected]> wrote:
> >>>> On Friday, October 07, 2011 02:34:24 AM Tim Schofield
wrote:
> >>>>> So are you saying that the mp3 downloaded from
> >>>>> iTunes and played on your ipod sounds different
> >>>>> than the same mp3 file downloaded from somewhere
> >>>>> else and played on another mp3 player?
> >>>>>
> >>>>> You seem to be ignoring the only important point
> >>>>> here.
> >>>>
> >>>> I think it's safe to say that when folk go out to
> >>>> buy an iPod, they aren't getting just because it
> >>>> can play music, even if that's what they think
> >>>> they're buying it for only
> >>>>
> >>>> :-).
> >>>>
> >>>> Mark.
> >>>
> >>> Exactly my point Mark :-)
> >>>
> >>>
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