On Wed, 7 Aug 2013 11:23:07 +0000, Ron Andrico wrote
>   Briefly, playing for free
> (or worse, paying to play) doesn't really do   any lasting good.  It
> only makes the potential audience think that your   music should be
> free.  We only play for free for children and for   worthy causes
> aimed at people who are more disadvantaged than us.

Yes, I just wanted to send the same remarks.
Ask yourself a simple question: "Am I professional?"
Which professional of any other profession would work for free?
The plumber who repaired all bathrooms in town for free so
people will pay him when they need a plumber ... oh, wait.

I'm shocked at what stupid "marketing tricks" people believe in.
Please, remember - marketing techniques do not scale (down). What might
be a brilliant campaign for a large company will not work out for
the small business. Keep in mind: large companies usually don't need
to _create_ a market, their campaigns usually fight for market share.
It's not: "can we sell Bonzos to the public", it's about: "Will the
public buy our Bonzos or the ones from our competitor".
A concert you play for free is a concert you will not play for fee ;-)

Sometimes your market will be small, no matter what you do
(outdoor pools in Greenland come to mind) - let's face it,
playing sophisticated, rather intellectual lute music isn't
for everyone.

 Cheers, RalfD



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