Dear Nancy,
the lute world seems to be made up of players of all levels, but
completely empty of people who are just fans. Take a look at the
audience base for Irish music - there are tons of people who have never
played an instrument and never will, but who love going out to hear
live music.
Yes I noticed this fact, my first point when starting this thread was
exactly how to turn on these people? The carreer development is another
issue. I can get many concerts over here without a manager or a
website, but these will be for free. That's because high culture is
meant to be a free interprise nowadays. Of course when Jordi
Savall played here last time it wasn't for free and the hall was
packed, however Hoppy's manager gave up the idea of bringing him over
to Rio because he thought it would be a public failure... (so I was
told by a closer coleage).
a common comment from concert and festival presenters is that they are
looking for performers who can connect with their audiences. This is
all the other communication besides playing the music and what they
usually mean is talking to the audience between the pieces.
Not an easy matter. Polyphony played on a charming and silent
instrument is difficult to connect, maybe it is time to change the
delivery of the message. It's not that difficult for those who
experience Early Music in general (vocal polyphony with ou without
instruments), or for those who like poetry or are into literature or
the visal arts. Most people are not connected with high culture
anymore, I'd risk saying that they never were in the pas too. Our music
was heard privately at the academies, at the noble's palaces and in the
hands of rich amateurs. Who could afford to buy a lute, the strings,
and above all the time to study it? Bringing this reality to our
present world in not easy.
2013/8/6 Nancy Carlin <[1][email protected]>
As some of you know I spent 35 years as an agent for musicians,
between my 2 stints with the LSA - a lot of this time was working on
building careers and salability for folk and Celtic musicians. I see
a few things missing that other genres of music have used to grab
toe holds in the ladder toward success (or just keeping the heads
above water).
- web pages. This is the first place where potential employers
(concert promoters etc.) look to find contact information. There are
more than a few "names" in the lute world who do not have their own
web sites. When you Google them all you get is links to buy their
CDs.
- email lists. I have yet to see a paper out at a lute concert where
the players is collecting emails for his own mailing list. Concert
promoters have a hard time getting audiences out and need all the
help they can get. Musicians who help them fill the seats get
booked.
- the lute world seems to be made up of players of all levels, but
completely empty of people who are just fans. Take a look at the
audience base for Irish music - there are tons of people who have
never played an instrument and never will, but who love going out to
hear live music.
- a common comment from concert and festival presenters is that they
are looking for performers who can connect with their audiences.
This is all the other communication besides playing the music and
what they usually mean is talking to the audience between the
pieces.
Nancy
Brilliant! Lute lobbyists are the answer, as demonstrated by Mr.
Dubrow's experience. For the cost of one nuclear sub, the
entire lute
world could carouse in luxury.
Mark
From: "[2][email protected]" <[3][email protected]>
To: [4][email protected]
Sent: Tuesday, August 6, 2013 9:02 AM
Subject: [LUTE] Re: general public Lute awareness
How does one get others interested in lute? Marketing.
All lute players should contribute to a hollywood lobbyist fund
where a
lute 'product placement' could be made in the next historical
film that
utilizes swords and corsets. Better yet,let the hero seduce the
heroine
with a lute song, and re-establish the lute in popular culture
as the
seduction tool that it was meant to be.
Look at what the movie "Doctor Zhivago" did for the popularity
of the
Balalika (seriously). Maybe a lute tax could be tacked on to
every
lute purchase and lute string purchase to pay for such a
lobbyist.
Marketing takes money.
--
To get on or off this list see list information at
[5]http://www.cs.dartmouth.edu/~wbc/lute-admin/index.html
--
--
Nancy Carlin
Administrator THE LUTE SOCIETY OF AMERICA
[6]http://LuteSocietyofAmerica.org
PO Box 6499
Concord, CA 94524
USA
[7]925 / 686-5800
[8]www.groundsanddivisions.info
[9]www.nancycarlinassociates.com
--
Bruno Correia
Pesquisador autonomo da pratica e interpretac,ao
historicamente informada no alaude e teorba.
Doutor em Praticas Interpretativas pela
Universidade Federal do Estado do Rio de Janeiro.
--
References
1. mailto:[email protected]
2. mailto:[email protected]
3. mailto:[email protected]
4. mailto:[email protected]
5. http://www.cs.dartmouth.edu/~wbc/lute-admin/index.html
6. http://LuteSocietyofAmerica.org/
7. tel:925%20%2F%20686-5800
8. http://www.groundsanddivisions.info/
9. http://www.nancycarlinassociates.com/
