On Tuesday, October 2, 2001, at 08:14 PM, Will Shortt wrote:
> My main question is what could Apple do to hold up there end of the 
> computer
> sales? I think they should lower there prices to make other computer 
> makers
> such as HP, Compaq, Dell Etc. think they donšt have such a cheap 
> product any
> more. This making them cheaper for new users to buy. A new user isn't 
> going
> out and spending 1499. or MORE for a new Mac. They will go and buy a 
> 999.00

Hmmm... In my experience, most IT professionals I work with see that the 
premium price is getting them super-sexy hardware, well-integrated 
solutions, and an OS that kicks anything Windows has to offer by being 
based on Unix. As far as premium price is concerned, I simply point to 
the residual value of my computer after nearly 2 years -> around 70%. 
With a PC, the residual value after this time period would hover near 
30%. PC's are also so cheap because of the weak economy and lack of 
killer apps requiring higher processing power. People are willing to pay 
a premium for a Hollywood-quality DVD authoring solution. However, I do 
believe the iMacs should be a lot lower in price point as a loss leader 
for Apple.

> PC because it is cheaper. This is a true test result! I did a poll in my
> school. The kids said that if Mac's were cheaper that they would like to
> have one. 79% buy a PC because they are cheaper. Wake up Apple this 
> number
> would be better if it was the opposite.

Nah, most kids in high school I know want games. Plain and simple. PC's 
win for this reason only most of the time. All JR's classmates are 
playing Counter-Strike, and for that reason I want a PC. The hacker few 
actually respond to the Unix base that OS X offers.

Where will Apple be in the next 10 years??? Unless they come up with a 
thoroughly comprehensive Enterprise strategy, they'll still be around 
5-10%. If they can harness their integration with Java, and start 
providing Java application servers like IBM and Sun, along with easy to 
administer OS X, they might climb higher in market share.

Apple will never disappear because they are a true innovator.  Like 
Sony, they push the envelope and all the rest imitate.

Anyway, just some thoughts. Hopefully not any flamebait.

MS


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