> I would imagine it's the conversion that's the issue.

It is.

> Let's suppose that $500 is correct for a US price. This is without
> local sales tax, of course. Apple seem to use $1 = �1.55 or thereabouts
> as their standard conversion rate (excluding VAT), so we can expect the
> sterling price to be in the region of �320 - �330. Then add VAT and we
> get to �375 or over.
> 
> A long way from �260, indeed.

�399 seems a good price

Malcolm



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