This is not surprising at all. Walmart was the biggest mover behind the 
CurrentC mobile payment system, along with Target, 7-Eleven and a bunch of 
others. The CurrentC stuff collapsed, largely because it came to be seen as a 
way for the retailers to track everybody’s purchases. Apple Pay gives little 
tracking information to the merchants. That’s why Walmart is holding back; they 
want all that juicy marketing information.

Target takes Apple Pay in the Target app because the Target Wallet app can be 
used to give them all the information they want. They’re supposedly going to 
allow straight Apple Pay in their stores after they upgrade their credit card 
terminals. We’ll see…

Since I very rarely shop at Walmart, the one I’m waiting for is Kroger. They 
have contactless payment terminals in all their stores and only take Chase Pay, 
which, of course, gives them the marketing information they covet and probably 
a kickback from Chase. They could turn on Apple Pay overnight.

L^2



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‌Lee Larson‌  [email protected] <mailto:[email protected]>‌

‌The key to being a good manager is keeping the people who hate me away from 
those who are still undecided. ‌— Casey Stengel
‌‌
‌







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