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http://www.insanely-great.com/news.php?id=617
''I Was Instantly Hooked''
By ron carlson, Insanely Great Mac
July 8th 2002
Apple adds more ''switched'' stories and they just keep getting better
Unless you''ve been living under a rock the last few weeks, you''ve heard about or
seen Apple''s new "Real People" ads on TV. The campaign appears -- by design or
groundswell -- to be gaining momentum and the company''s website has sprouted a number
of new new user conversion stories. My favorite by far is this one from "CF":
"I am the IT Director for a Windows-based company. I purchased an iMac for my children
as a Christmas present (plus, I wanted to �play� with OS X). I was instantly hooked
and began touting how superior Apple products are to PCs. I have since bought a Dual
1-GHz G4 and I absolutely love it. I�ve already converted several IT consultants and
now, I�m trying to justify the integration of Macs into my company beginning with web
development and graphics design.
Keep up the great work! Killer technology -- CF"
Good work indeed.
Do you have a "switcher" story you''d like to share?
Post your comments at:
http://www.insanely-great.com/news.php?id=617
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