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http://www.insanely-great.com/news.php?id=641
Microsoft Leaves Apple, Real, MPEG Out in the Cold
By Remy Davison, Insanely Great Mac
July 12th 2002
Corona to hit desktops Monday with Beta release.
Microsoft is preparing to loose its new Corona software - the code name for its
next-generation Windows Media Player - on the world as the new ''standard'' in digital
audio/video media, according to a story at InfoWorld.
While Apple incorporates MPEG into its QuickTime standard, and Real Networks uses its
proprietory RealPlayer to play streaming audio and video, Microsoft has eschewed both
standards to produce its own proprietory mix.
As it has previously doen, Microsoft will bundle Windows Media Player with all current
and future versions of Windows, which gives it a tremendous market advantage, due to
its bundling deals with OEMs, such as Dell and HP.
InfoWorld argues that internet A/V servers will be the big market for MS''s Corona:
service providers who broadcast or sell digital media (movie clips, music, spoken
word) will look to the biggest market they can serve - and it will be Windows.
At present, some sites use all three standards: QuickTime, Real and WMP. But some
sites do not offer QuickTime; others might serve only Real, and so on.
Analysis: We hate to say that while QT and WMP might coexist, WMP will win. And Real
will probably disappear -eventually. Despite the broad acceptance of MP3, that is no
guarantee of its indefinite success. Moreover, the key will be developers. Developers
will build WMP server software additions, will add back ends and endless features to
Corona until it becomes the standard.
QuickTime was once the only standard, when Apple introduced their CD ROM, coupled with
Kodak''s PhotoCD standard. MS, years behind, stole some code, got sued, and replaced
it. But QT, while employed almost exclusively in pro AV, has a substantial, but not
dominant presence on the www.
MS have done it with Java - by sticking to Sun''s old standard and refusing to pony up
the readies for the privilege of using the newer versions of Sun''s Java. And guess
what? Everyone from your bank to your florist uses MS''s version. And we don''t need
to remind you how everyone laughed at IE 2.0 (what used to be Spyglass code). Ask
Marc..er, you know his name. The Netscape guy? Remember?
Post your comments at:
http://www.insanely-great.com/news.php?id=641
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