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http://www.insanely-great.com/news.php?id=825
Apple scores Emmy for ''democratizing video''
By ron carlson, Insanely Great Mac
August 20th 2002
Cupertino has been awarded its second Emmy, this time for Final Cut Pro
Apple has announced that it has once again been honored with a 2002 Primetime Emmy
Engineering Award for its Final Cut Pro video editing application.
"Final Cut Pro has democratized professional video editing by bringing the
capabilities of a $50,000 editing bay to everyone for under $1,000," said Steve Jobs
in a company press release. "We are honored and excited to be receiving Apple�s second
Emmy Award."
Final Cut Pro is especially popular among television industry professionals because it
allows them to increase their programming output at a fraction of the cost of
traditional editing systems. Top broadcast facilities, including ABC, CBS, NBC, CNN,
MTV, ShowTime, The Discovery Channel and ESPN use Final Cut Pro for the production of
everything from feature-length projects to reality shows, news broadcasts,
documentaries, trailers and commercials.
"It''s got this pro quality for under $1,000 that I think is democratizing pro video
editing," Jobs said.
In addition to this latest award, the Academy of Television Arts and Sciences last
year awarded Apple an Emmy for FireWire. Apple has also earned a Grammy from the
Recording Academy this year.
Analysis: This latest Emmy reaffirms pre-eminence in the digital video field.
Can any of you imagine M$ being awarded an Emmy or Grammy? Unfortunately I can -- for
doing the most to abrogate your fair use rights.
Post your comments at:
http://www.insanely-great.com/news.php?id=825
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