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http://www.insanely-great.com/news.php?id=1127

Apple reduces low-end iMac price
By ron carlson, Insanely Great Mac
October 16th 2002

With the 15-inch line likely nearing its end and disappointing sales

Apple has reduced the price of the entry-level 15-inch LCD iMac by US$100 to $1199. 
This model includes a 700MHz G4, GeForce2 MX graphics, 128MB RAM and 40GB HDD, and 
users can add peripherals, memory, wireless, etc. via the built-to-order (BTO) option.

In the past, Apple has sometimes restricted the use of BTO on discounted items.

Apple also reduced the price of the SuperDrive-equipped 15-inch model by $100, as we 
noted here last week.

As we reported earlier, insider rumors state that the 15-inch LCD iMac line will or 
has ceased production this month and that a 19-inch model will be introduced soon in 
addition to the 17-inch model already available.

Editor's note: With unit volumes down 14 percent and iMac sales in general 
unimpressive, additional discounts may may be available before this model is phased 
out -- probably before the end of the year.

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