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http://www.insanely-great.com/news.php?id=1311
Quark Refutes Anti-Mac Report
By Remy Davison, Insanely Great Mac
November 28th 2002
Ebrahimi's comments quoted 'out of context', company claims.
Following MacEdition's report on the Quark CEO's now-infamous speech on the decline
of the Mac market, Quark have released their own response, denying many of the
original article's claims.
Quark claims that the author of the MacEdition article "was not present" at the
keynote and that CEO Fred Ebrahimi did not make make the "alleged" remarks attributed
to him.
MacRumors has published a response from Quark to this effect. Quark argues that
Ebrahimi's cmments were "taken out of context and re-cast in an unflattering manner
by an anonymous writer who was not present at the event during which they were
allegedly spoken."
Quark nevertheless stands by the comment that fewer of their customers are buying
Macs.
Quark's Communications Manager, Glenn Turpin, has his correspondence published in full
at MacRumors. Turpin writes that Apple and Quark's relationship has "never been
closer" and that people will be in for some "pleasant suprises" regarding what Apple
and Quark will bring to market in the future.
On Mac OS X Server, Mr. Turpin has this to say:
"The anonymous writer points out that Mac OS X Server is not on the agenda for the
version of QPS that uses a Microsoft SQL Server database or for Quark Digital
MediaSystem, which uses an Oracle database. There's an obvious reason. Neither
Microsoft SQL Server nor Oracle runs on Mac OS X. What they omitted is that we
emphatically stated that the clients for both these publishing systems will run on Mac
OS X."
Turpin's missive also states that the delay in Quark-for-X has been delayed due to the
company's desire to ensure a high-quality product. With a sideways shot at Adobe, he
says that "There is only one major software company that I know that has dedicated
100% of its resources to publishing: Quark."
Question: If the MacEdition writer was anonymous, how does Quark PR know they
weren't there?
If Quark knows that fewer publishers are buying Macs, it would be helpful if they
cited quantitative data to this effect. True, as Turpin notes, the ad industry is
experiencing a severe downturn. But does Quark's tardiness mean that X users will
forego their dalliance with Indesign once Quark delivers XPress 6.0?
We're inclined to think that Ebrahimi's reported comments were at least 50% accurate,
and we don't believe that MacEdition would publish an article which was factually wide
of the mark. This sounds like a PR put-up job to us, putting the best spin on what
were, at best, unfortunate and unhelpful remarks from a CEO not known for his subtlety.
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