=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
This E-mail is Sponsored by: Small Dog Electronics
--> Specializing in New & Factory Refurbished Apple computers <--
Surf to <http://www.smalldog.com> Check out our daily specials!
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
http://www.insanely-great.com/news.php?id=1314
Apple Partners With MP3.com to Promote iPod
By Remy Davison, Insanely Great Mac
November 29th 2002
550,000 MP3 users targeted in Euro advertising thrust.
The AppleStore has signed a partnership arrangement with MP3.com Europe to target
potential iPod buyers across the UK, France and Germany, according to a report at
NetImperative.
Apple advertisements for the iPod will be included on MP3.com's site, as well as in
emails to 550,000 subscribers. MP3.com users will also get a chance to win an iPod.
San Diego-based MP3.com, according to the company's blurb, "provides a wide range of
unique products and services including music personalization, comprehensive genre and
Artist charts, the Premium Artist Service (PAS) to showcase and promote Artists, and
customized B2B services such as audio hosting and music licensing."
Analysis: Targeted advertising? Or spam? Since MP3.com's users sign up to receive
emails and associated advertising from the site, we guess this doesn't constitute
unsolicited mail along the lines of mail from alleged Nigerian government ministers.
This is probably a cost-effective and efficient way of pushing the iPod at consumers
who are serious MP3 users. It will be interesting to keep an eye on what other deals
like this Apple does.
=-=-=
Web links for articles available on Web site version. Please refer to Web site version
for all revisions, corrections and updates.
Post comments to this article and view reader comments at the Web site. Web site
version of this article can be viewed at:
http://www.insanely-great.com/news.php?id=1314
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
Copyright (c) 2002 Insanely Great Mac. All rights reserved. This article
may not be republished in part or whole without explicit written
permission from Insanely Great Mac.
Brought to you by Insanely Great Mac <http://www.insanely-great.com/>
To SUBSCRIBE - send email to [EMAIL PROTECTED] with subject
subscribe macnews
To UNSUBSCRIBE - send email to [EMAIL PROTECTED] with subject
unsubscribe macnews
Subscription problems/questions please email [EMAIL PROTECTED]
