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http://www.insanely-great.com/news.php?id=1487
Jobs: Switch Campaign "Best Ever"
By Remy Davison, Insanely Great Mac
January 7th 2003
50% of Apple Retail buyers are Windows users.
Apple CEO Steve Jobs in his MacWorld SF keynote this morning hailed both Apple Retail
Stores and the 'Switch' advertising campaign. Fior the first time, the CEO issued some
hard, if limited, data.
Jobs said that there had been 5,000,000 Windows visitors to the 'switch' page, or 68%
of hits. 50% of Apple Retail Store sales are to Windows users.
The CEO also noted that 1.4 million people visited Apple Retail in December, and now
the strores are within 15 miles of 85 million people.
Retail Stores also hit their forecast tatget of $148 million for the last quarter.
Analysis: The iCEO's job is to sound upbeat, but the sales to Windows customers (50%)
at Apple Retail Stores are impressive.
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