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http://www.insanely-great.com/news.php?id=1913
European Central Bank Goes QuickTime
By Remy Davison, Insanely Great Mac
March 31st 2003
Akamai to beam ECB data across the Apple web.
The European Central Bank (ECB) has signed an agreement with Apple to employ QuickTime
technology to stream and retransmit its reports and data on Apple web sites, reports
MacGeneration. [note: no press release link available]. The agreement will also
involve Apple's partner Akamai, in which Apple is an investor.
Apple CEO Steve Jobs said that the ECB based its choice upon the open standards of
QuickTime technology, compared with competing solutions.
"It is recognition of all the team which works on the integration of standard MPEG4
with QuickTime," Jobs said.
Wim Duisenberg, president of the ECB, said that "It is very beneficial for the ECB and
that does not cost us anything."
Akamai will host a QuickTime channel, which will be available to consumers, business
and governments who require exposure to Euro-zone regulations and guidelines. A number
of central and eastern European countries, as well as Cyprus and Malta, are expected
to accede formally to the European Union in 2004, and will join the Eurozone over the
next few years.
The ECB is responsible for issuing Euro notes and coins, as well as fiscal and
monetary policy making within the Eurozone.
Analysis: Exposure for Apple throughout eastern and eastern Europe can't be a bad
thing, particularly as Mac sales have been falling in Europe more recently. There are
few Mac sold in transitional economies. Prices are exceptionally high relative to
developed economies. Selling three in a month might be an exceptional performance for
a store. But these are emerging markets in which Apple will at least want to make an
impact.
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