On Feb 6, 2010, at 10:57 AM, Christian Brunschen wrote:
> On 6 Feb 2010, at 18:53, Tom M. Blenko wrote:
>> That may be but there are people around who think the current revenue model
>> for applications on the iPhone doesn't work. They are looking at solutions
>> that deliver feature ads in their apps to fix the problem. Google is an
>> obvious candidate to partner in such a scheme.
>
> Apple, however, seem to want to control advertising on iPhone as well, as
> much as possible:
>
>
> http://arstechnica.com/apple/news/2010/02/apple-tells-devs-that-location-based-advertising-is-a-no-no.ars
Getting your location on an iPhone means turning on the cell radio for awhile
to get a fix. Turning on the radio uses a significant amount of power compared
to otherwise normal iPhone operation. So an app that is getting location fixes
just for advertising and not as some sort of beneficial feature for the user is
burning battery for no good (as far as the user is concerned) reason.
I don't think Apple is trying to control advertising, nor do I think that they
are standing up for the privacy of their users. They just don't want to make
iPhone battery life look bad.
- Greg_______________________________________________
MacOSX-talk mailing list
[email protected]
http://www.omnigroup.com/mailman/listinfo/macosx-talk
