On 18 aug 2010, at 04:30, list boy <[email protected]> wrote:

> Who are Apple targeting with the Mini?
> 
> Wasn't the original idea to pull Windows users over to the fold, hence the 
> original $499 entry level?
> 
> I know, I know, they know what they're doing... 
> I just really want to see Microsoft crumble.
> 
To cheer you up I can remind you of the mobile platforms market. Microsoft is 
down to about 5% of the smartphone market, down from just under 10% a year ago.

The Mac is not aimed at the lowest end of the market. Just as a premium car 
maker usually not makes extremely cheap car models. Premium is not just price 
but involves quality. In the more expensive segments Apple offers often make 
sense.

Sometimes I'm thinking: why did we got rich (on avarage) when I see people 
striving to get the cheapest so often. I understand that it is a question about 
interest and priorities apart from just saving a few (your currency), but there 
are a bit to much lousy stuff that leave stores today imo. But that's just my 
personal opinion. I tend to rather have a few things of high quality than every 
little thing that you can get and have the low price on the price tags as the 
best reason I bought it in the first place.

Apple's Mac (all of them) is targeted to me is the correct answer I believe ;)

Apple had a publicly stated sales goal with the iPhone when it was released. 1% 
of the smartphone market share. The have about 14% today and it is slowly (it 
has slowed down) rising. These figures must have been beyond dreams even for 
the most optimistic sales person You see that the mobile phone market is 
diveded in smart phones and the, ehh stupid ones. This is not the case when 
discussing computers. We have laptops, netbooks, desktop, workstations, servers 
etcetera. We often compare sales figures over a broder spectra of different 
kinds. So bare in mind, Apple compete only with premium and the market is full 
of low end buyers and Microsoft aims for all.

If this got you on a somewhat good mood I might spoil it now but the truth is 
MS resently made their best Q2 or perhaps it was Q3 ever. The company is 
fenomenal in making profit. To claim anything else is not honest!

I don't mean to present any of my personal opinions about MS here. I refeer to 
the original poster's whishes and opinions about MS. What I can say that is 
more politically easy going is that all markets benefit from a healthy 
competition and ideally a market constitutes of a few or more equals doing 
their utter most to gain one more customer from the 
competitors!_______________________________________________
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