On 13.01.2010, at 18:58, darcy.otto wrote: > Thousands of students take logic in universities each year, and from what > I've seen a little under half of those have Macs and well over half have > access to Mac labs. And there is a new class of students every semester, so > the potential audience constantly renews itself.
Are you sure you're advertising to the right person? Your user is not always the person making the purchase. Have you thought about marketing to the Universities? It's probably different between countries and even each educational institution, but in some cases the school buys a batch license for a certain product, and then hands copies out to the students in a course. Have you talked to people *at* the universities? Have you found out how students get their software? If you want to sell to a market, you need to know people in that market, and be able to talk to them to become familiar with their constraints and needs. If you don't do that, you'll just be wasting time and effort talking to the wrong person. Cheers, -- Uli Kusterer "The Witnesses of TeachText are everywhere..." http://groups.yahoo.com/group/mac-gui-dev/
