Well the point is these days, does Tim Cook know what we want, he has a funny voice but I wonder if he has vision as Steve Jobs did. On 28 Jun 2013, at 15:34, Chris Blouch <cblo...@aol.com> wrote:
> I have a vague recollection of Jobs talking about how they don't do user > testing because users don't know what they want until [Apple] shows it to > them. That must be a difficult space to navigate as you're pretty much > guessing what a user might want if they knew it existed. It also means this > sort of leap for consumers that's hard to explain to people outside the > 'club'. If you just did checklists and features you might (and people often > do) that there is no difference between a Mac or an iPhone and their > contemporaries in the market, but there is something different that is just > subtle. Like trying to explain how something good tastes to somebody who has > never tried it. Ahh, turned these up from Job's biography with some googling: > > At a 1982 planning retreat, someone on the Mac team, "thought they should do > some market research to see what customers wanted. 'No,' [Jobs] replied, > 'because customers don't know what they want until we've shown them.'" > > "On the day he unveiled the Macintosh, a reporter from Popular Science asked > Jobs what type of market research he had done. Jobs responded by scoffing, > 'Did Alexander Graham Bell do any market research before he invented the > phone?'" > > Jobs: "Some people say, 'Give customers what they want.' But that's not my > approach. Our job is to figure out what they're going to want before they do. > I think Henry Ford once said, 'If I'd asked customers what they wanted, they > would have told me, "A faster horse!"' People don't know what they want until > you show it to them. That's why I never rely on market research. Our task is > to read things that are not yet on the page." > > CB > > On 6/28/13 8:46 AM, Eugenia Firth wrote: >> Hi guys >> When I started out thinking about an accessible phone, I never dreamed that >> I would get a device that would have a GPS like BlindSquare on it and that I >> could get a restaurant menu on it with a braille display. I never dreamed of >> a program where I could take pictures of an item in my refrigerator or a can >> in my cabinet and find out what the thing was. When people talked about the >> camera, I remember thinking "Well, who cares!" I remember Johnathan you >> doing a podcast or some kind of presentation for Freedom Scientific talking >> about braille displays with an iPhone and I was sitting there thinking about >> what a stupid idea this was to have a braille display hooked up to a phone >> of all things. I remember saying to myself: "Why would anybody want music, >> email, etc. on a phone of all things?" Of course, guess what I have on my >> iPhone these days! I just plain flat didn't get it what things I could do >> with an iPhone. I kept thinking of it as a phone instead of a little bitty >> computer with the ability to make phone calls. I have a blind friend who has >> decided she will an iPhone eventually, but she doesn't get yet either. She >> keeps saying to me: "Well, I can do all that right now." I guess she won't >> get it either until she gets one herself. She would love BlindSquare, but >> she doesn't know it yet. It's a case of finding out you wanted something you >> didn't know you wanted until you got it. >> >> Regards, >> Gigi >> >> >> On Jun 27, 2013, at 5:51 PM, Kerri <shalo...@shaw.ca> wrote: >> >>> *grin, seriously addicted grin. >>> On 2013-06-27, at 2:13 PM, Chenelle Hancock <filmchenelle1...@gmail.com> >>> wrote: >>> >>>>> >>>>> Hello everyone, >>>> >>>> I have been an apple I Phone user Since October 31, 209. When I first >>>> purchased my very first I Phone 3. g s. I had never texted anyone >>>> that I knew with a smart phone. I didn't have the proper access to a >>>> smart phone where I could text, send email or instant messages let alone >>>> download music and video content. Without having sighted >>>> assistancevery. So when I had my brand new I phone inside of my hands. I >>>> was so elated with joy I did not know what to do with myself at first. >>>> Now I cannot ever see myself with out one. Now I not only have an I >>>> phone 4. s. But I have a makdck book pro and a time capsule along with >>>> an I pad mini and and finally I have a Apple TV. That Is how invested >>>> in all things apple that I am at the moment. >>>> For the record I will never go back to the Windows operating system ever >>>> again as long as I live. >>>> Sincerely, Chenelle >>>> >>>> -- >>>> You received this message because you are subscribed to the Google Groups >>>> "MacVisionaries" group. >>>> To unsubscribe from this group and stop receiving emails from it, send an >>>> email to macvisionaries+unsubscr...@googlegroups.com. >>>> To post to this group, send email to macvisionaries@googlegroups.com. >>>> Visit this group at http://groups.google.com/group/macvisionaries. >>>> For more options, visit https://groups.google.com/groups/opt_out. >>>> >>>> >>> >>> >>> -- >>> You received this message because you are subscribed to the Google Groups >>> "MacVisionaries" group. >>> To unsubscribe from this group and stop receiving emails from it, send an >>> email to macvisionaries+unsubscr...@googlegroups.com. >>> To post to this group, send email to macvisionaries@googlegroups.com. >>> Visit this group at http://groups.google.com/group/macvisionaries. >>> For more options, visit https://groups.google.com/groups/opt_out. >>> >>> >> >> -- >> You received this message because you are subscribed to the Google Groups >> "MacVisionaries" group. >> To unsubscribe from this group and stop receiving emails from it, send an >> email to macvisionaries+unsubscr...@googlegroups.com. >> To post to this group, send email to macvisionaries@googlegroups.com. >> Visit this group at http://groups.google.com/group/macvisionaries. >> For more options, visit https://groups.google.com/groups/opt_out. >> >> > > -- > ¯\_(ツ)_/¯ > > > -- > You received this message because you are subscribed to the Google Groups > "MacVisionaries" group. > To unsubscribe from this group and stop receiving emails from it, send an > email to macvisionaries+unsubscr...@googlegroups.com. > To post to this group, send email to macvisionaries@googlegroups.com. > Visit this group at http://groups.google.com/group/macvisionaries. > For more options, visit https://groups.google.com/groups/opt_out. > > -- You received this message because you are subscribed to the Google Groups "MacVisionaries" group. 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