A group of the marketing and communication peoples got together to get our heads around Vision and Mission Statement. Everyone brainstormed what they saw as the core values of Mageia to give a direction that the Projects Vision and mission statement could head.
The reasoning behind this is it points a figurative arrow at our primary target market and thus gives us a guide toward where our branding should be aimed. A mistake that is often made is branding from an internal aesthetic when in fact branding should be more aimed externally to attract a new demographic. If the gods are in alignment then ideally it should point toward our principle point of difference and again this influences our branding choices in terms of Colour Pallet Logo and so forth. The "feel" to me that came from the brainstorming was that Mageia could be marketed as the "Family Distro". This being a principle point of difference when a user makes a decision as to what operating system to run. Our principle competitor, MS competes against the Linux universe as a whole but other distros compete for the MS user base aimed at particular Demographics. For instance: OpenSUSE aims at the "Power User" Market Ubuntu aims at the young individual end of the market CentOS at Community enterprise and Not For Profits Fedora at the Computing Professional Mageia could therefore aim at the Young Married professional market, being the Distro that could be installed on the home computer and geared so that the whole family could use it. So for instance as well as the standard software, educational programmes would be installed by default, be NetSafe (Dans Guardian), have OOo4Kids installed as well as a full office suite, Tuxtype, TuxPaint and so on. Documentation added to show parents how to set up accounts for the kids and how to make it Net safe. I think that this is an untapped market right now and something that the project could leverage into a marketing campaign and guide us in terms of branding. Comments? Cheers GL -- Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html OpenOffice.org Migration and training Consultant. INGOTs Assessor Trainer (International Grades in Open Technologies) www.theingots.org _______________________________________________ Mageia-dev mailing list [email protected] https://www.mageia.org/mailman/listinfo/mageia-dev
