Le 2010-09-30 07:21, Graham Lauder a écrit :
A group of the marketing and communication peoples got together to get our
heads around Vision and Mission Statement. Everyone brainstormed what they
saw as the core values of Mageia to give a direction that the Projects Vision
and mission statement could head.
The reasoning behind this is it points a figurative arrow at our primary
target market and thus gives us a guide toward where our branding should be
aimed.
A mistake that is often made is branding from an internal aesthetic when in
fact branding should be more aimed externally to attract a new demographic.
If the gods are in alignment then ideally it should point toward our principle
point of difference and again this influences our branding choices in terms of
Colour Pallet Logo and so forth.
The "feel" to me that came from the brainstorming was that Mageia could be
marketed as the "Family Distro". This being a principle point of difference
when a user makes a decision as to what operating system to run.
Our principle competitor, MS competes against the Linux universe as a whole
but other distros compete for the MS user base aimed at particular
Demographics. For instance:
OpenSUSE aims at the "Power User" Market
Ubuntu aims at the young individual end of the market
CentOS at Community enterprise and Not For Profits
Fedora at the Computing Professional
Mageia could therefore aim at the Young Married professional market, being the
Distro that could be installed on the home computer and geared so that the
whole family could use it.
So for instance as well as the standard software, educational programmes would
be installed by default, be NetSafe (Dans Guardian), have OOo4Kids installed
as well as a full office suite, Tuxtype, TuxPaint and so on.
Documentation added to show parents how to set up accounts for the kids and
how to make it Net safe.
I think that this is an untapped market right now and something that the
project could leverage into a marketing campaign and guide us in terms of
branding.
Comments?
Cheers
GL
I think that if you target the software packages that are compatible
with Educational software advocated by educational organizations, we
could make quite large inroads in the adaptability of Mageia.For
example, when marketing the OS, emphasis on the distro that can carry
your kids through their educational paths with such packages as
OpenOffice (soon to be LibreOffice -- make sure the MSWorks plug-in is
also included) compatible with MSOffice; GIMP similar to Photoshop and
some plugins are compatible; Freemind mindmapping; etc. If Mageia
concentrated on making these software packages work solidly then you
could have a good run at competing with other linux distros in the
educational field.
BTW, in Canada, many school boards still use the Novel Netware setups
and they are just now in the midst of planning out its replacement. My
school board for example will have to replace close to 10,000 units if
they were to move to a Linux setup. I sat in on a meeting about 5 years
ago to hear out a RehHat re-seller's pitch. Most school boards are
almost at the break point and will be actively looking for new
networking/desktop solutions.
So, compatibility with educational software. The distro should also be
an easy install for everyone and GUI run. If we are going to make it and
contend with other distros, the majority of users want a GUI run install
where everything works right away. There should be as little fiddling
around as possible. Install (15-20 minutes), then, register user
accounts, shares for accounts, re-name the computer to instill a sense
of ownership to the user (rather than having your computer called
"localhost" all the time, and then you are done! (Cups and 3d should be
installed automatically during the install phase). Make the install as
easy as possible.
The next is a distro with games and solid multi-player game setups that
work. Get the distro to play nice with WOW and other popular games. This
will kill the competition and grab kids attention. Have a Mageia games
advocate(s) who periodically send out "snazzy" e-newsletters and a
"Magei Games Korner" on the website to foster gamesmanship on the
distro. Get the kids talking about the "rock-solid" install of WOW (for
example) using Wine -- the distro should come "hard wired" to play! and
rock!
Have a great advocacy group that will stand up to Mageia bashing and
hand out comparative studies on the distro's performance and keep the
name in the headlines with such sites as LinuxToday.com. Be proactive
rather reactive to Linux possibilities of use where it can rationalized
as a good replacement desktop distro.
Sorry for the long note.
Cheers
Marc
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