Actually, Ubuntu's naming convention is perfect for their target market, there
must be something right about it because it certainly hasn't hurt their market
share.
Besides which doing something because of a negative attitude is not a good
idea. We should learn from there mistakes and make sure we don't repeat them
rather than trying to avoid what was patently successful for them. :)
I don't think it necessarily follows though that they are successful due
to that naming convention. They might do even better were it not so naff
a scheme. ;~)