Marc Paré a écrit :
Le 2010-10-03 15:30, Robert Wood a écrit :
Actually, Ubuntu's naming convention is perfect for their target
market, there
must be something right about it because it certainly hasn't hurt
their market
share.
Besides which doing something because of a negative attitude is not a
good
idea. We should learn from there mistakes and make sure we don't
repeat them
rather than trying to avoid what was patently successful for them. :)
I don't think it necessarily follows though that they are successful due
to that naming convention. They might do even better were it not so naff
a scheme. ;~)
If anything that Ubuntu is good at, it is to market their brand. They
make sure consistently that their name is in some kind of media
corner, and, as often as possible. I also don't think that their
naming convention has too much to do with this. It is mostly due to
their marketing knowledge and timing.
Marc
I agree. And certainly not due to their drab brown theme colour, either.
Bottomless pockets for advertising and promotion doesn't hurt any ...
- André (andre999)
