Hi Mark, 

Just a few points:
- did you talk with your ESP about that? I mean, it's kind of their job to help 
you with that. And they would facilitate the discussion with ISP supports.
- enews-letsengage.com is a "cousin" domain, not a good idea. Is it still time 
to change that for a sub-domain or your main domain? Or for a sub-domain of the 
actual website (recipients don't care what corporation owns the website, they 
just know the website, and if they opted-in voluntarily on it, that's the name 
and domain they know.
- sending bulk from @uniformbenefits.com is not a good idea if you have 
corporate email addresses on it. If not, fine. If yes, then better use a 
sub-domain.
- changes are painful. Reputation takes a long time to be created, and if you 
change things too fast, you might lose a big part of it, if not all. Even from 
an ill-setup domain or IP, if it's there for a long time, the day you switch to 
the new, clean system, you might experience issues. It takes time to build that 
back, but it's sometimes necessary.
- from those websites, I don't understand what you do nor what services you 
offer. I'm not from the UK though, so maybe I'm missing something.
- I'm not convinced Mailop is the best place to get help on your very specific 
deliverability issues. You might want join slack workspaces like "emailgeeks" 
to discuss that, or hire a consultant (I have a few names if you want).

Good luck, 
--
Benjamin Billon

-----Original Message-----
From: mailop <[email protected]> On Behalf Of Mark | Uniform Benefits
Sent: vendredi 18 janvier 2019 17:46
To: 'Mailop' <[email protected]>
Subject: Re: [mailop] how can we get better?

Yes, it is enews-letsengage.com, apologies for the typo.

Could be tricky on the uniformbenefits.com spf as we tried to set up the 
newseltter sender on the subdomain news4.uniformbenefits.com so that it could 
all be configured separately from the main domain which is used for sending 
regular mail such as replies to support etc. I will look into this to see how 
that can be resolved.

Thank you
Mark

-----Original Message-----
From: mailop <[email protected]> On Behalf Of Bill Cole
Sent: 18 January 2019 16:29
To: [email protected]
Subject: Re: [mailop] how can we get better?

Having never had a need to diagnose and fix deliverability trouble as
(apparently) mysterious as yours, I'll stick to some visible problems which may 
be contributing and hope others who work more on the bulk sending side can 
provide deeper aid...


On 18 Jan 2019, at 10:15, Mark | Uniform Benefits wrote:


> Let's Engage took over the running of uniformbenefits.com in March 
> last year and we set about sending out our member's emails from sender 
> [email protected] <mailto:[email protected]>
>  off
> the domain enews.letsengage.com on IP 213.32.179.122 and came a 
> cropper

The domain name enews.letsengage.com does not exist in DNS. If you actually use 
that domain in email, particularly as the SMTP sender domain, you will have 
severe problems.

However, if your reference to enews.letsengage.com was just a typo for 
enews-letsengage.com, the DNS for this domain is a non-problem.


> Looking at best practice we saw that we really should be sending from 
> our website domain (uniformbenefits.com) and not a separate domain 
> which is associated with our company name (Let's Engage limited). We 
> have purchased and configured another domain and left it for a while 
> before setting up sender [email protected] 
> <mailto:[email protected]>
> on IP
> 77.32.146.243 and sent out a single email as a test to my gmail 
> address which gave me a message along the lines of ' this email has 
> been delivered to spam due to the poor rep of domain'.

You have 1 more SPF TXT record than is useful for uniformbenefits.com:

$ dig uniformbenefits.com txt |grep spf
uniformbenefits.com.    14400   IN      TXT     "v=spf1 ip4:91.232.125.63 
ip4:91.232.124.108 +a +mx ~all"
uniformbenefits.com.    14400   IN      TXT     "v=spf1 
include:spf.sendinblue.com mx 
~all"

This means you effectively have *NO* SPF record, as there's no standard 
mechanism to use or combine multiple records for the same domain name.  
It is always wise to get an impartial 3rd party evaluation of your SPF record 
when sending mail in bulk, because it is a factor used in nearly every spam 
abatement system. As SPF validation is simple to do, there are free tools for 
it. I like https://www.kitterman.com/spf/validate.html because it provides 
multiple test modes and is (as far as I've seen) both correct and complete.



--
Bill Cole
[email protected] or [email protected] (AKA @grumpybozo and many 
*@billmail.scconsult.com addresses) Available For Hire: 
https://linkedin.com/in/billcole

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