> On 26 Mar 2020, at 16:45, Kevin A. McGrail via mailop <[email protected]> > wrote: > > > On 3/26/2020 12:37 PM, John Levine wrote: >> In article <[email protected]> you write: >> >>> We're a small ESP but respected and vigilant anti-spam community >>> members. However, our mail volume is through the roof because of the >>> pandemic and we're seeing false positive issues with deliverability. >> Do you know what your customers are sending? If it's blasts of "hey >> person who visited our web site eight years ago, we're very concerned >> about COVID and we're washing our hands and here's a coupon", they're >> not false positives. > > Hi John, > > Messages of all type but not a single feedback loop complaint. These > are definitely FPs as I disagree with your statement that a notice about > COVID-19 from someone who signed up to a list would be false positives. > These are confirmed, opt-in customer / community lists. Things like > Fire Department staff and Knights of Columbus member lists.
Lack of complaints does not mean the mail is good. In fact, absolutely zero complaints often means the mail is bad and all going to the bulk folder. And if you’re talking emailsrv itself, I don’t think they provide a FBL for folks. > Most of what's causing issues seems to be politically charged emails > going to friends and family. And fatigue on how XYZ place is dealing > with the virus. You have folks using a bulk ESP to send friends and family email? Do you have a free package or something that makes it appealing for individuals to go through all the work of setting up an ESP account just to send personal mail to their friends and family? > But we are also seeing things like Board messages for First Responders > getting marked as spam which is insane. People are just overwhelmed and > volumes are high so it's less a blocking issue and more a rate-limiting > issue. I fear we are seeing a LOT of "I'll click the spam box to try > and clean up my mailbox" behavior. Especially since most of the issues > we are seeing are with freemail providers. I think a lot of AI is going > bonkers with just the surge in content. The good news is that companies like emailsrv don’t use complaints as filter fodder the same way the bulk mail providers do. They simply don’t have the customer base using a webmail interface. Much of their customers handle mail over IMAP, and that reduces the amount of data they can collect about how the users are interacting with mail. All in all, I think you need to look a lot harder at what your free customers are sending to their “friends and family” and think harder about restricting their ability to cause problems for your paying customers. laura -- Having an Email Crisis? We can help! 800 823-9674 Laura Atkins Word to the Wise [email protected] (650) 437-0741 Email Delivery Blog: https://wordtothewise.com/blog
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