Are you suggesting that an unsub results in a suppression? That hardly seems ideal. That seems to suggest I sign up for a brand's email list. Order some stuff, get receipt. Later unsub. Later buy again, but get no receipt? (Presuming it comes from the same ESP)
-- Alex Brotman Sr. Engineer, Anti-Abuse & Messaging Policy Comcast ________________________________ From: mailop <[email protected]> on behalf of Mike Hillyer via mailop <[email protected]> Sent: Thursday, August 24, 2023 9:02:54 AM To: Chris Adams <[email protected]>; [email protected] <[email protected]> Subject: [EXTERNAL] Re: [mailop] Legit-looking mail to the wrong address with no unsubscribe Adding an unsub link for truly transactional mail can result is missed messages later on, which is why there's usually not an unsub link. You get a doordash status message, you decide you don't need them, you unsubscribe. A couple of months later you need to reset your password and now you never get the reset link because you unsubscribed from transactional messages? Sure, we can get infinitely granular or always exempt password resets, but it becomes a slippery slope that results in a lot of engineering hours. And as I said at the start of this message, I am only applying this logic to truly transactional messages, which in my mind are those triggered by a user action and those in the chain of events triggered by a user action. If someone at the vendor has to click Send, it's not a transactional message. Mike -----Original Message----- From: mailop <[email protected]> On Behalf Of Chris Adams via mailop Sent: Thursday, August 24, 2023 8:13 AM To: [email protected] Subject: [mailop] Legit-looking mail to the wrong address with no unsubscribe What do you do when legitimate mail (lately, DoorDash order info and Delta Airlines tickets) is sent to the wrong address? These types of messages rarely have an unsubscribe method. I get a ton of crap to a Gmail address that I really only use for Google-related stuff (not as a general email box), so I know instantly that this is not to me. Why do vendors think they don't need an unsubscribe in this type of mail? Just because their customers are dumb and don't know their own email address doesn't mean they should continue sending personal information about them to other people. -- Chris Adams <[email protected]> _______________________________________________ mailop mailing list [email protected] https://urldefense.com/v3/__https://list.mailop.org/listinfo/mailop__;!!CQl3mcHX2A!BxL4AAMeuI77MjnKmDvzGueA1MkfZJasfvzFGPo9ayh5VvBAoi50rFGSoeTMZWIUtvT5DeOKkgz5h6-paKI$ _______________________________________________ mailop mailing list [email protected] https://urldefense.com/v3/__https://list.mailop.org/listinfo/mailop__;!!CQl3mcHX2A!BxL4AAMeuI77MjnKmDvzGueA1MkfZJasfvzFGPo9ayh5VvBAoi50rFGSoeTMZWIUtvT5DeOKkgz5h6-paKI$
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