I'll chime in.

For me the thing that doesn't sit well for me is that the inbox
providers have adopted the universal fbl and force you to use that (at
least from the available info on their postmaster sites) rather than
being able to set up directly with them like you used to be able to.

Whether FBLs are being used as originally intended or not is probably
irrelevant.

I can't tell that to my customers who want to see the FBL data (and
act on it however they want).

To be fair the inbox providers all adopted the universal fbl knowing
it was free and available to everybody at the time... So I guess the
question I have is, do inbox providers (ex Comcast) plan to update
their FBL/postmaster sites allowing direct FBL set-up again now that
the universal fbl is a paid service?

I think it's a fair statement that the responsibility of ensuring
senders have open-access to ARF reports should fall on the inbox
providers.

Or will a lack of action from inbox providers signal that FBLs are a
dying breed?

Obviously we'll be paying up -- but I do agree it doesn't feel right
only having one option!

I'm also curious what others think.







On Mon, Sep 11, 2023 at 1:01 PM Support 3Hound via mailop
<mailop@mailop.org> wrote:
>
> I agree with you Neil,
> let me specify it better even if it's a bit off topic.
> The FBL SHOULD NOT be used like that but this is how users act based on the 
> feedback we collected from end users when we tried to understand why we was 
> receiving so much FBL on double-optin collected lists and transactional 
> e-mail.
> There is also a worst case: users sometime select the whole list of weekly 
> e-mail received in years and click "junk" in order to achieve a "delete all + 
> unsubscribe", often they do it when their mailbox get full it's a fast 
> cleanup.
> So, TRUE! It's not the way it should be used but it's what the end users is 
> experiencing and expecting.
>
> Coming back in topic:
> Not paying to get ARF FBL (so not unsubscribing anymore FBL) will be seen as 
> a bad practice?
> Maybe this is the final act for the FBL service that is just mis-used and so 
> no-more useful also for gathering reputation data...
>
>
>
>
>
> Il 11/09/2023 14:05, Neil Jenkins via mailop ha scritto:
>
> That's a … different perspective on this behaviour. Treating an FBL report as 
> "unsubscribe" (or rather proscribe at the ESP level) is terrible for user 
> experience and not at all what the feedback loop should be used for IMO. 
> Users click Report Spam by mistake one time (this happens a lot) and suddenly 
> they don't get emails they want. Even worse, as the proscription is often at 
> the ESP-level, the original sender ban be unaware of the block and thinks 
> they are still sending correctly. These are a nightmare for our customer 
> support team to deal with — the sender's support are saying they are sending 
> the message, our support are telling the customer there's no logs of it ever 
> reaching our servers. The customer is stuck in the middle
>
>
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