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How about thinking of it as a big cartifact, a design element rather than a spacial locator.? -----Original Message----- From: [email protected] [mailto:[email protected]] On Behalf Of [email protected] Sent: Wednesday, August 25, 2010 3:56 PM To: [email protected]; [email protected] Subject: [MapHist] Use of maps as / in shapes / symbols www.boemerangutrecht.nl/.../Schoolplan%20De%20Boemerang%202009-2013.doc Google 'Boemerang Utrecht' and you should get this document in abouth 5th place on Google - its a school in Utrecht. It has an interesting use of a map on the side of the school building facing Amandelstraat - use Google Streetview,on Google Maps - its a section of the streetplan of Utrecht cut out into a boomerang shape. I wonder what role the map actually plays here - not the customary one of direction-finding or location, as a section of map cut this way is useless for that, and anyway by the time you see this symbol you know where you are / the school is anyway. So is this in fact an 'anti-map', a map that cannot be used as a map? Or am I missing the real use here, maybe it is 'map as branding', although its the boomerang SHAPE that is the real brand here, not the map itself. Anyone else come across a map that could be described as an 'anti-map'? Is this in fact a map, it looks like one but isn't, really. What do other lsit members think? Regards, Hillary Dr Hillary Shaw School of Business, Management and Marketing Harper Adams University College Newport Shropshire TF10 8NB
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